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Dhananjay Nayakankuppam
Dhananjay Nayakankuppam
Unknown affiliation
Verified email at uiowa.edu
Title
Cited by
Cited by
Year
The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
JR Priester, D Nayakankuppam, MA Fleming, J Godek
Journal of consumer research 30 (4), 574-587, 2004
3012004
The endowment effect: Rose-tinted and dark-tinted glasses
D Nayakankuppam, H Mishra
Journal of Consumer Research 32 (3), 390-395, 2005
1682005
Money: A bias for the whole
H Mishra, A Mishra, D Nayakankuppam
Journal of Consumer Research 32 (4), 541-549, 2006
1452006
Brand congruity and comparative advertising: When and why comparative advertising leads to greater elaboration
J Priester, J Godek, DJ Nayakankuppum, K Park
Journal of Consumer Psychology 14 (1-2), 115-123, 2004
992004
Strength without elaboration: The role of implicit self-theories in forming and accessing attitudes
JH Kwon, D Nayakankuppam
Journal of Consumer Research 42 (2), 316-339, 2015
672015
Drug information–seeking intention and behavior after exposure to direct-to-consumer advertisement of prescription drugs
Y Liu, WR Doucette, KB Farris, D Nayakankuppam
Research in Social and Administrative Pharmacy 1 (2), 251-269, 2005
482005
The blissful ignorance effect: Pre-versus post-action effects on outcome expectancies arising from precise and vague information
H Mishra, B Shiv, D Nayakankuppam
Journal of Consumer Research 35 (4), 573-585, 2008
442008
How salary receipt affects consumers’ regulatory motivations and product preferences
H Mishra, A Mishra, D Nayakankuppam
Journal of Marketing 74 (5), 93-103, 2010
432010
The group-contagion effect: The influence of spatial groupings on perceived contagion and preferences
A Mishra, H Mishra, D Nayakankuppam
Psychological Science 20 (7), 867-870, 2009
382009
The group-contagion effect: The influence of spatial groupings on perceived contagion and preferences
A Mishra, H Mishra, D Nayakankuppam
Psychological Science 20 (7), 867-870, 2009
382009
Seeing through the heart's eye: The interference of system 1 in system 2
H Mishra, A Mishra, D Nayakankuppam
Marketing Science 26 (5), 666-678, 2007
302007
Construction and retrieval of evaluative judgments: The attitude strength moderation model
D Nayakankuppam, JR Priester, JH Kwon, LAN Donovan, RE Petty
Journal of Experimental Social Psychology 76, 54-66, 2018
222018
Revisiting attribute framing: The impact of number roundedness on framing
G Jain, GJ Gaeth, D Nayakankuppam, IP Levin
Organizational Behavior and Human Decision Processes 161, 109-119, 2020
202020
Numerosity and allocation behavior: Insights using the dictator game
S Shrivastava, G Jain, D Nayakankuppam, GJ Gaeth, IP Levin
Judgment and decision making 12 (6), 527-536, 2017
102017
The content of a brand scandal moderating the effect of thinking style on the scandal’s spillover
Y Lee, N Youn, D Nayakankuppam
Building Connections 39, 523, 2011
102011
Consistency and validity issues in consumer judgments
A Mishra, D Nayakankuppam
Journal of Consumer Research 33 (3), 291-303, 2006
102006
Perceptual anchoring and adjustment
G Jain, D Nayakankuppam, GJ Gaeth
Journal of behavioral decision making 34 (4), 581-592, 2021
62021
Sustainable behavior and holistic thinking
Y Lee, N Youn, D Nayakankuppam
Communicating sustainability for the green economy, 98-113, 2015
62015
The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits
FC Lu, J Park, D Nayakankuppam
Journal of consumer psychology 33 (1), 62-76, 2023
52023
Contagious endowment effects across transactions
TH Pyo, JH Kwon, T Gruca, D Nayakankuppam
European journal of marketing 55 (8), 2122-2145, 2021
52021
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Articles 1–20