| The more I know, the more I engage: consumer education's role in consumer engagement in the coffee shop context SA Ornelas Sánchez, J Vera Martínez British Food Journal 123 (2), 551-562, 2021 | 8 | 2021 |
| Comparison-based perceived attribute performance as a better antecedent of satisfaction, value and loyalty J Vera-Martinez, S Ornelas Asia Pacific Journal of Marketing and Logistics 31 (5), 1252-1268, 2019 | 8 | 2019 |
| Ground roasted coffee consumers’ ability to determine actual quality: the use of attributes and the role of education level in Mexico S Ornelas, J Vera Journal of food products marketing 25 (1), 72-91, 2019 | 8 | 2019 |
| Engagement hacia un producto vs. hacia una marca: una escala para el contexto mexicano J Vera-Martínez, S Ornelas-Sánchez Contaduría y administración 66 (3), 2021 | 4 | 2021 |
| Sophisticated Segments of the Market: Changes in Consumer Dynamics and Behaviors S Ornelas, J Vera-Martínez Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior, 249-269, 2020 | 1 | 2020 |
| Toward understanding sophisticated markets and consumers: a win-win strategic alternative SAO Sánchez, J Vera-Martínez Management Research: Journal of the Iberoamerican Academy of Management 21 …, 2023 | | 2023 |
| Switching intention towards the purchase of remanufactured cellphones: development of a scale in the mexican context D Perez Castillo, S Ornelas Sanchez, JLG Vera Martínez Revista Espacios 41 (24), 99-116, 2020 | | 2020 |
| Sophisticated Markets: Implications for Consumer Behavior and Opportunities for Companies S Ornelas, J Vera-Martínez Academy of Management Global Proceedings, 29, 2020 | | 2020 |
| The sophistication of a market: From mass consumption to higher quality expectations, consumer engagement and educated decision making. SA Ornelas Sánchez Instituto Tecnológico y de Estudios Superiores de Monterrey, 2019 | | 2019 |
| Consumer Ability to Determine Actual Quality and Level of Education: An Abstract SO Sánchez, JV Martínez Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
| Bendito Marketing SAO Sánchez Tecnologico de Monterrey, 2005 | | 2005 |
Jorge Vera MartínezTecnológico de MonterreyDirección de correo verificada de tec.mx
