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Denitsa Dineva
Denitsa Dineva
Senior Lecturer (Associate Professor) in Marketing and Strategy, Cardiff University
Verified email at cardiff.ac.uk - Homepage
Title
Cited by
Cited by
Year
Corporate conflict management on social media brand fan pages
DP Dineva, JC Breitsohl, B Garrod
Journal of Marketing Management 33 (9-10), 679-698, 2017
582017
“Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries
N Colmekcioglu, D Dineva, X Lu
International Journal of Contemporary Hospitality Management 34 (11), 4103-4122, 2022
472022
Consumer responses to conflict-management strategies on non-profit social media fan pages
D Dineva, J Breitsohl, B Garrod, P Megicks
Journal of Interactive Marketing 52, 118-136, 2020
362020
Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism
O Moldes, D Dineva, L Ku
Psychology & Marketing 39 (5), 892-905, 2022
272022
Managing trolling in online communities: an organizational perspective
D Dineva, J Breitsohl
Internet Research 32 (1), 292-311, 2022
152022
Social media conflicts during the financial crisis: Managerial implications for retail banks
D Dineva, X Lu, J Breitsohl
Strategic Change 28 (5), 381-386, 2019
82019
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers
D Dineva, J Breitsohl, H Roschk, M Hosseinpour
International Marketing Review 40 (5), 1112-1133, 2023
32023
Consumer incivility in virtual spaces: Implications for interactive marketing research and practice
D Dineva
The Palgrave Handbook of Interactive Marketing, 917-937, 2023
32023
Managing Incivility in Online Brand Communities
D Dineva, J Breitsohl
Social Media Marketing, 485, 2022
12022
Reframing online brand community management: consumer conflicts, their consequences and moderation
D Dineva, KL Daunt
European Journal of Marketing 57 (10), 2653-2682, 2023
2023
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