| The antecedents of preventive health care behavior: An empirical study RK Jayanti, AC Burns Journal of the academy of marketing science 26 (1), 6-15, 1998 | 752 | 1998 |
| Service value determination: An integrative perspective RK Jayanti, AK Ghosh Journal of Hospitality & Leisure Marketing 3 (4), 5-25, 1996 | 275 | 1996 |
| Service Satisfaction; An Exploratory Investigation of Three Models. R Jayanti, A Jackson Advances in consumer research 18 (1), 1991 | 132 | 1991 |
| Pragmatic learning theory: an inquiry-action framework for distributed consumer learning in online communities RK Jayanti, J Singh Journal of Consumer Research 36 (6), 1058-1081, 2010 | 121 | 2010 |
| Sustainability dilemmas in emerging economies RK Jayanti, MVR Gowda IIMB Management Review 26 (2), 130-142, 2014 | 78 | 2014 |
| When institutional work backfires: Organizational control of professional work in the pharmaceutical industry J Singh, RK Jayanti Journal of Management Studies 50 (5), 900-929, 2013 | 60 | 2013 |
| Like me… like me not: the role of physician likability on service evaluations RK Jayanti, TW Whipple Journal of Marketing Theory and Practice 16 (1), 79-86, 2008 | 58 | 2008 |
| What goes around comes around: Understanding trust–value dilemmas of market relationships J Singh, RK Jayanti, JE Kilgore, K Agarwal, RR Gandarvakottai Journal of public policy & marketing 24 (1), 38-62, 2005 | 51 | 2005 |
| Affective responses towards service providers: implications for service encounter satisfaction R Jayanti Health Marketing Quarterly 14 (1), 49-65, 1996 | 48 | 1996 |
| A netnographic exploration: Listening to online consumer conversations RK Jayanti Journal of advertising research 50 (2), 181-196, 2010 | 45 | 2010 |
| The effects of aging on brand attitude measurement RK Jayanti, MK McManamon, TW Whipple Journal of Consumer Marketing 21 (4), 264-273, 2004 | 45 | 2004 |
| Effects of airline bankruptcies: an event study RK Jayanti, SV Jayanti Journal of Services Marketing 25 (6), 399-409, 2011 | 40 | 2011 |
| What brand extensions need to fully benefit from their parental heritage PW Miniard, RK Jayanti, CMO Alvarez, PR Dickson Journal of the Academy of Marketing Science 46, 948-963, 2018 | 30 | 2018 |
| Accentuate the positive: Elderly responses to health communications RK Jayanti Journal of Marketing Theory and Practice 18 (3), 263-274, 2010 | 22 | 2010 |
| The impact of affective responses on physician evaluations: an exploratory study RK Jayanti Health Marketing Quarterly 12 (3), 49-62, 1995 | 22 | 1995 |
| Institutional entrepreneur strategies in emerging economies: creating market exclusivity for the rising affluent RK Jayanti, S Raghunath Journal of Business Research 89, 87-98, 2018 | 21 | 2018 |
| Affective responses towards service providers: a categorization theory perspective RK Jayanti Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1998 | 18 | 1998 |
| Closing the marketing strategy-tactics gap: An institutional theory analysis of pharmaceutical value chain J Singh, RK Jayanti Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2013 | 16 | 2013 |
| Sustainability based corporate identity: A study of corporate websites RK Jayanti Academy of Marketing Studies Journal 22 (3), 1-16, 2018 | 9 | 2018 |
| Preventive maintenance RK Jayanti Marketing Health Services 17 (1), 36, 1997 | 9 | 1997 |
Jagdip SinghCase Western Reserve UniversityVerified email at case.edu
