| Consumer knowledge and purchase intention of healthcare product consumers in Rivers State BW Ateke, JUD Didia International Journal of Business and Law Research 6 (1), 1-7, 2018 | 41 | 2018 |
| Customer-contact employee empowerment and resilience of quick service restaurants H Harcourt, BW Ateke European Journal of Human Resource Management Studies, 2018 | 40 | 2018 |
| The relationship between celebrity endorsement and brand image in the fastfood industry in Port Harcourt, Nigeria BW Ateke, JC Onwujiariri, DA Nnennanya European Journal of Business and Management 7 (27), 177-186, 2015 | 35 | 2015 |
| Investigating the relationship between customer involvement management and marketing performance in the manufacturing industry BW Ateke, CH Iruka International Journal of Research in Business Studies and Management, 2, 2015 | 31 | 2015 |
| Complaint handling and post-complaint satisfaction of customers of eateries in Port Harcourt, Nigeria BW Ateke, SE Kalu International Journal of Research 3 (12), 16-26, 2016 | 30 | 2016 |
| Customer involvement management practices and customer retention in the hospitality industry CH Iruka, WB Ateke International journal of business and social science 5 (8), 2014 | 20 | 2014 |
| Collaborative marketing and business wellness of global system of mobile-communication (GSM) service providers in Nigeria BW Ateke, SE Kalu International Journal of Marketing and Communication Studies 1 (1), 14-26, 2016 | 19 | 2016 |
| Perceived justice initiatives and customers’ post-complaint satisfaction in the fastfood industry BW Ateke, GC Ogonu, EC Ishmael, M Officer, P Harcourt Journal of Marketing and Consumer Research 14 (1), 117-125, 2015 | 18 | 2015 |
| Positioning in corporate Nigeria: How Nigerian organisations compete for a share of the consumers’ mind BW Ateke, EC Ishmael African Social and Policy Journal 5 (3), 49-55, 2013 | 17 | 2013 |
| Perceived organizational support and commitment of customer-contact employees of eateries in Port Harcourt BW Ateke, GH Akani International Journal of Innovative Psychology and Social Development 6 (2 …, 2018 | 16 | 2018 |
| Customer complaint handling and relationship quality: Any correlation BW Ateke, IF Asiegbu, CS Nwulu Ilorin Journal of Marketing 2 (2), 16-34, 2015 | 16 | 2015 |
| Dynamic marketing capabilities and adaptability of hospitality firms in Rivers State BW ATEKE, CS NWULU Nigerian Journal of Management Sciences Vol 22 (1), 2021 | 15 | 2021 |
| Employee empowerment: A strategy for optimizing employee performance K Okochi, BW Ateke Nigerian Journal of Business and Social Review 11 (2), 125-137, 2020 | 15 | 2020 |
| Customer value communication and marketing productivity BW Ateke, EA Amangala International Journal of Management and Marketing Systems 13 (6), 94-104, 2020 | 15 | 2020 |
| Brand awareness: Does celebrity endorsement help BW Ateke, JC Onwujiariri University of Port Harcourt Journal of Accounting and Business 3 (1), 246-258, 2016 | 15 | 2016 |
| Employee competency development and organisational resilience BW Ateke, CS Nwulu International Journal of Social Sciences and Management Research 4 (3), 31-44, 2018 | 14 | 2018 |
| Market sensitivity and business wellness of deposit money banks BW Ateke, JUD Didia International Journal of Research in Business Studies and Management 4 (8), 9-17, 2017 | 14 | 2017 |
| Frontline employee competence development and responsiveness of quick service restaurants CS Nwulu, BW Ateke European Journal of Social Sciences Studies, 2018 | 13 | 2018 |
| Customer service management and patronage of GSM services in Port Harcourt MN Nwiepe, BW Ateke Journal of Marketing Development 1 (1), 98-106, 2016 | 13 | 2016 |
| Influence of employee empowerment on output quality: Evidence from Eni oil and gas industries, Nigeria K Okochi, BW Ateke POLAC International Journal of Economics and Management Sciences 7 (1), 39-47, 2021 | 12 | 2021 |
