| Impact of differentiated customer service, brand trust, brand commitment, and brand salience on brand advocacy M Hassan, A Rafi, SS Kazmi International Review of Management and Marketing 6 (4), 232-238, 2016 | 34 | 2016 |
| Workplace bullying and intention to leave: The moderating effect of the organizational commitment F Rasool, A Hasan, A Rafi, AR Kashif Information management and business review 5 (4), 175-180, 2013 | 33 | 2013 |
| Knowledge metrics of brand equity: critical measure of brand attachment and brand attitude strength A Rafi, M Ahsan, F Saboor, S Hafeez, M Usman Asian Journal of Business Management 3 (4), 294-298, 2011 | 22 | 2011 |
| HEXACO model of personality traits and considerations with respect to entrepreneurial performance A Rafi, F Arzu, WA Khan, I ul Haq, AR Kashif Asian Journal of Business Management 5 (3), 320-325, 2013 | 16 | 2013 |
| Exploring the purchasing motives of young Pakistani consumers for foreign brands A Rafi, S Saqib, AI Choudhary, SA Akhtar Information Management and Business Review 4 (3), 136-144, 2012 | 12 | 2012 |
| Emotional intelligence and personality traits based on academic performance X Dong, OA Kalugina, DG Vasbieva, A Rafi Frontiers in Psychology 13, 894570, 2022 | 11 | 2022 |
| Impact of benefit realization management on two-dimensional model of project success: evidence from Pakistani telecom industry SS Kazmi, A Rafi, M Hassan International Review of Management and Marketing 6 (4), 32-37, 2016 | 11 | 2016 |
| Knowledge metrics of Brand Equity; critical measure of Brand Attachment A Rafi, A Ali, S Waris Far East Journal of Psychology and Business 3 (5), 41-50, 2011 | 6 | 2011 |
| Salespersons as boundary spanners: Moderating role of salespersons' emotional intelligence in the pharmaceutical industry A Rafi, T Saeed Paradigms 13 (1), 32-39, 2019 | 5 | 2019 |
| Impact of salespersons’ skills-set on customer behavior: Mediating role of salespersons’ relational behavior in pharmaceutical industry A Rafi, T Saeed City University Research Journal 9 (3), 2019 | 4 | 2019 |
| COLLABORATION BETWEEN SALES AND MARKETING INCREASES THE BUSINESS PERFORMANCE: EVIDENCE FROM PAKISTANI EXPORT INDUSTRY. A RAFI, ALI IFTIKHAR, Y SALEEM, J IQBAL, M NAWAZ CLEAR International Journal of Research in Commerce & Management 4 (2), 2013 | 2 | 2013 |
| Understanding customer brand engagement through service environment: a multilevel analysis M Shahid Satar, R Ahmad Rather, S Hussain Parrey, I Elbayoumi Salem, ... The Service Industries Journal, 1-26, 2024 | 1 | 2024 |
| The role of social media marketing and social support in developing value co-creation intentions: a Couchsurfing community perspective A Rafi, MA Rehman, S Sharif, RN Lodhi Global Knowledge, Memory and Communication, 2023 | 1 | 2023 |
| Augmented Reality, a Tool to Enhance the Visitor Tourism Experience in Ecotourism: A Systematic Review With Future Research Directions A Rafi, MA Rehman, A Awan, RA Rather Supporting Environmental Stability Through Ecotourism, 99-116, 2024 | | 2024 |
| The Importance Of Color Appropriateness In Today’s Marketing; Contingent Role Of Persuasive Knowledge HR Arslan Rafi, Adnan Jamil Webology 19 (2), 9754-9767, 2022 | | 2022 |
| The Philosophy of Electronic Word of Mouth and Consumer Buying Behavior in Modern Era A Rafi, AJ Khan, SA Gill, M Imdadullah iRASD Journal of Economics 3 (3), 402–411-402–411, 2021 | | 2021 |
| IMPACT OF SALESPERSONS’SKILL-SETS ON SALES PERFORMANCE: AN EMPIRICAL INVESTIGATION OF A TELECOMMUNICATION COMPANY K Shafiq, M Waqas, A Rafi IBT Journal of Business Studies (JBS) 2 (2), 2017 | | 2017 |
Mohsin Abdur RehmanDoctoral Researcher, Oulu Business School, University of OuluVerified email at oulu.fi
