| Exploring how the individual consumer may resist toward foreign products: a qualitative research H Mohamed, AS Ben-Abdellatif, N Bouslama Proceedings of the Marketing Spring Colloquy 7, 213-223, 2016 | | 2016 |
| Une approche qualitative du concept d’animosité et de son impact sur les comportements de boycott des consommateurs tunisiens AS Ben-Abdellatif, H Mohamed, N Bouslama Proceedings of the Marketing Spring Colloquy 7, 299-321, 2016 | | 2016 |
| EXTENDING THE RESEARCH AGENDA ON CONSUMER RESISTANCE TO INNOVATIONS: THE EXPECTED ROLE OF INNOVATIVE PRODUCT’S FOREIGNNESS H Mohamed, N Bouslama International Conference on Business Research (ATIS'15), 2015 | | 2015 |
| Using TV drama to affect consumer resistance to foreign products : a conceptual model H Mohamed, N Bouslama International Business and Consumer Research Conference IBCR-co, 69, 2014 | | 2014 |
| Individual Consumer Resistance based on Product’s Foreignness : proposal for a conceptual framework H Mohamed, N Bouslama The 5th conference of URAM. Hammamet, Tunisia 5 (1), 243-267, 2014 | | 2014 |
| L’effet de l’animosité, de l’ethnocentrisme et du jugement des produits sur la résistance individuelle du consommateur aux produits étrangers H Mohamed, N Bouslama The 4th conference of URAM. Hammamet, Tunisia 4 (1), 2013 | | 2013 |
Neji BouslamaProfessor of Marketing, University of Tunis El ManarVerified email at uramarketing.org
Neji BouslamaProfessor of Marketing, University of Tunis El ManarVerified email at uramarketing.org