| A Study on Consumer Buying Behaviour Towards Biscuits Y Sofat, S Kumar International Journal in Management & Social Science 4 (6), 556-561, 2016 | 2 | 2016 |
| Analysis of Working Capital: A Case Study of Godrej Agrovet Limited Y Sofat, D Kapoorb International Journal of Trade and Commerce-IIARTC, 2016 | 1 | 2016 |
| Effect of brand likability on consumer decision making regarding bonn biscuits Y Sofat, K Sharma ACADEMICIA: An International Multidisciplinary Research Journal 6 (2), 32-41, 2016 | 1 | 2016 |
| Strategy of advertising agencies in India for evaluating advertising effectiveness across experience Y Sofat Indian Journal of Marketing, 2011 | 1 | 2011 |
| AGE AND GENDER EQUALITY IN AUTOMOBILES KK Sharma, Y Sofat PIMT, 49, 2019 | | 2019 |
| Determination of effectiveness among employees regarding recruitment procedure Y Sofat Gian Jyoti E-Journal 7 (No.1), 2017 | | 2017 |
| Performance Appraisal of Employees of Verka Milk Plant, Chandigarh* Dr. Yashmin Sofat M Bhalla IJEMR 6 (2), 1-6, 2016 | | 2016 |
| Reasons for Client Turnover* Dr. Yashmin Sofat Vinayak YS Vinayak IJEMR 5 (4), 1-14, 2015 | | 2015 |
| Is agency's need to have account planning? Y Sofat International Journal in Management & Social Science 3 (3), 22-37, 2015 | | 2015 |
| Strategies and status of research in the Indian advertising agencies Y Sofat ACADEMICIA: An International Multidisciplinary Research Journal 5 (4), 129-151, 2015 | | 2015 |
| Changing Conditions in Personnel Department of Advertising Agencies in India Y Sofat Prabandhan: Indian Journal of Management 4 (12), 34-44, 2011 | | 2011 |
| FEEDBACK ABOUT PERFORMANCE MEASURES REGARDING CONTRIBUTION IN VALUE CREATION IN INDIAN BANKING SECTOR S Kumar, Y Sofat | | |
| Satisfaction of Employees: A Case Study of Verka Company, Chandigarh. Y Sofat, S Singla | | |
| Basis for Strategy Formulation and Implementation of Advertising Agencies in India Y Sofat Trade & Commerce, 0 | | |
