| To err is human: Tolerate humans instead of machines in service failure N Chen, S Mohanty, J Jiao, X Fan Journal of Retailing and Consumer Services 59, 102363, 2021 | 57 | 2021 |
| The dual model of materialism: Success versus happiness materialism on present and future life satisfaction MJ Sirgy, GB Yu, DJ Lee, M Joshanloo, M Bosnjak, J Jiao, A Ekici, ... Applied Research in Quality of Life 16, 201-220, 2021 | 50 | 2021 |
| The Effects of Goal Publicity, Feedback and Self-regulation Effectiveness on Goal Persistence in the Social Media World C Jiao, Jinfeng and Cole Consumer Psychology in a Social Media World, 2015 | 47* | 2015 |
| The shape of loneliness: The relationship between loneliness and consumer preference for angular versus circular shapes N Chen, JJ Jiao, X Fan, SK Li Journal of Business Research 136, 612-629, 2021 | 30 | 2021 |
| Can Lonely People Behave Morally? The Joint Influence of Loneliness and Empathy on Moral Identity J Jiao, J Wang Journal of Consumer Psychology, 2018 | 29 | 2018 |
| Does the length of a review matter in perceived helpfulness? The moderating role of product experience H Jia, S Shin, J Jiao Journal of research in Interactive Marketing 16 (2), 221-236, 2022 | 27 | 2022 |
| The effects of materialism on economic motivation and subjective well-being MJ Sirgy, JJ Jiao, DJ Lee, G Yu, E Gurel-Atay, T Rittenburg Annual Macromarketing Conference 744, 2015 | 7 | 2015 |
| Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?) JJ Jiao, JA Wang ACR North American Advances, 2013 | 5 | 2013 |
| Sincere or exciting? Brand personality and argument quality on brand attitude J Jiao, IP Levin, GJ Gaeth, S Chatterjee Journal of Consumer Behaviour 21 (6), 1268-1279, 2022 | 4 | 2022 |
| Deriving happiness through extraordinary or ordinary brand experiences in times of COVID‐19 threat J Jiao, FC Lu, N Chen Journal of Consumer Affairs 56 (3), 1392-1419, 2022 | 4 | 2022 |
| The Effects of Goal Publicity and Self‐Monitoring on Escalation of Goal Commitment J Jiao, CA Cole Journal of Consumer Behaviour 19 (3), 219-228, 2020 | 4 | 2020 |
| Responses to ethical scenarios: The impact of trade-off salience on competing construal level effects NB Amaral, J Jiao Journal of Business Ethics, 1-18, 2023 | 3 | 2023 |
| Pride and licensing effects: when being good gives us permission to be a little bad J Jiao The University of Iowa, 2015 | 2 | 2015 |
| Collecting and preserving memories from the Virginia Tech Tragedy: realizing a web archive B Jesiek, J Hunsinger na, 2009 | 2 | 2009 |
| The effects of authentic and hubristic pride on indulgence J Jiao, C Cole, G Gaeth European Journal of Marketing 56 (12), 3249-3271, 2022 | 1 | 2022 |
| Can Investing Diaries be Hazardous to Your Financial Health? MC Cipriano, TS Gruca, J Jiao The Journal of Prediction Markets 14 (1), 105-125, 2020 | | 2020 |
| MISTAKE MADE BY MACHINE: BIAS IN SERVICE-FAILURE WHERE TO ERROR IS ONLY HUMAN N Chen, S Mohanty, J Jiao, X Fan 2020 AMA Summer Academic Conference, 969, 2020 | | 2020 |
| The Effects of Goal Publicity on Goal Persistence in the Social Media World Jinfeng (Jenny) Jiao and Catherine Cole Consumer Psychology in a Social Media World, 139-160, 2019 | | 2019 |
| 11-K: Pride and Dishonesty Why Does Authentic Pride Lead to More Dishonesty? JJ Jiao, C Cole, G Gaeth ACR North American Advances, 2017 | | 2017 |
| 10-J: Fluency Leads to Overconfidence in Decision Making FC Lu, JJ Jiao ACR North American Advances, 2017 | | 2017 |
Nuoya ChenFudan UniversityVerified email at fudan.edu.cn
