| Facebook me: Collective self-esteem, need to belong, and internet self-efficacy as predictors of the iGeneration’s attitudes toward social networking sites H Gangadharbatla Journal of interactive advertising 8 (2), 5-15, 2008 | 945 | 2008 |
| Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions G Nyilasy, H Gangadharbatla, A Paladino Journal of business ethics 125, 693-707, 2014 | 740 | 2014 |
| Facebook versus television: advertising value perceptions among females K Logan, LF Bright, H Gangadharbatla Journal of Research in Interactive Marketing 6 (3), 164-179, 2012 | 419 | 2012 |
| Novelty effects in augmented reality advertising environments: The influence of exposure time and self-efficacy T Hopp, H Gangadharbatla Journal of Current Issues & Research in Advertising 37 (2), 113-130, 2016 | 128 | 2016 |
| Organizational virtual communities: Exploring motivations behind online panel participation T Daugherty, WN Lee, H Gangadharbatla, K Kim, S Outhavong Journal of Computer-Mediated Communication 10 (4), JCMC10414, 2005 | 90 | 2005 |
| The novelty of 3D product presentations online SM Edwards, H Gangadharbatla Journal of Interactive Advertising 2 (1), 10-18, 2001 | 83 | 2001 |
| Social Media and news gathering: tapping into the millennial mindset H Gangadharbatla, LF Bright, K Logan Tarleton State University, 2014 | 73 | 2014 |
| Psychophysiological responses to background brand placements in video games H Gangadharbatla, S Bradley, W Wise Journal of Advertising 42 (2-3), 251-263, 2013 | 69 | 2013 |
| The role of AI attribution knowledge in the evaluation of artwork H Gangadharbatla Empirical Studies of the Arts 40 (2), 125-142, 2022 | 64 | 2022 |
| Greenwashing: A consumer perspective G Nyilasy, H Gangadharbatla, A Paladino Economics & Sociology 5 (2), 116, 2012 | 47 | 2012 |
| eCRM: Understanding internet confidence and the implications for customer relationship management T Daugherty, M Eastin, H Gangadharbatla Advances in electronic marketing, 67-83, 2005 | 43 | 2005 |
| Advertising versus product placements: How consumers assess the value of each H Gangadharbatla, T Daugherty Journal of Current Issues & Research in Advertising 34 (1), 21-38, 2013 | 42 | 2013 |
| Technology component: a modified systems approach to creative thought H Gangadharbatla Creativity Research Journal 22 (2), 219-227, 2010 | 36 | 2010 |
| Examination of the factors that influence the technological adoption intentions of tomorrow’s new media producers: A longitudinal exploration T Hopp, H Gangadharbatla Computers in Human behavior 55, 1117-1124, 2016 | 35 | 2016 |
| Individual differences in social networking site adoption H Gangadharbatla Social networking communities and e-dating services: Concepts and …, 2009 | 35 | 2009 |
| What’s changed? Does beer advertising affect consumption in the United States? GB Wilcox, H Gangadharbatla International Journal of Advertising 25 (1), 35-50, 2006 | 35 | 2006 |
| Social media and advertising theory H Gangadharbatla Advertising theory, 363-381, 2019 | 34 | 2019 |
| Covid-19 and advertising: the case for a paradigm shift H Gangadharbatla Journal of Current Issues & Research in Advertising 42 (1), 1-18, 2021 | 32 | 2021 |
| Antecedents and consequences of binge-watching for college students H Gangadharbatla, C Ackerman, A Bamford First Monday, 2019 | 32 | 2019 |
| Biohacking: An exploratory study to understand the factors influencing the adoption of embedded technologies within the human body H Gangadharbatla Heliyon 6 (5), 2020 | 29 | 2020 |
Laura F. Bright, Ph.D.Associate Director & Associate Professor, UT AustinVerified email at brightwoman.com
