| Green claims and message frames: How green new products change brand attitude MC Olsen, RJ Slotegraaf, SR Chandukala Journal of Marketing 78 (5), 119-137, 2014 | 616 | 2014 |
| Market segmentation strategies can be used to overcome COVID‐19 vaccine hesitancy and other health crises MD Meng, MC Olsen Journal of Consumer Affairs 56 (2), 957-968, 2022 | 9 | 2022 |
| The cannabis industry: A natural laboratory for marketing strategy research MC Olsen, KM Smith Marketing Letters 31, 7-12, 2020 | 7 | 2020 |
| A tale of two marketing assets: Brands and the new products that built them MC Olsen Indiana University, 2016 | 2 | 2016 |
| A dual account of how excitement impacts risk-taking: Evidence from the National Hockey League’s 50-50 raffle A Davidson, MD Meng, S Tainsky, MC Olsen Sport Management Review 27 (2), 280-299, 2024 | | 2024 |
| 'Natural'New Products and Brand Distribution M Olsen, F Germann, M Eilert Available at SSRN 3664938, 2020 | | 2020 |
| New, but NOT Improved: How Reputation for Quality Influences Novelty among US and Japanese Firms ON Parker, MC Olsen Academy of Management Proceedings 2015 (1), 16468, 2015 | | 2015 |
