Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning M Alemany Oliver, JS Vayre Journal of Marketing Analytics 3 (1), 5-13, 2015 | 48 | 2015 |
The Marketing and Consumption of Spirituality and Religion D Rinallo, M Alemany Oliver Journal of Management, Spirituality & Religion 16 (1), 1-5, 2019 | 35 | 2019 |
Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism J Kramarczyk, M Alemany Oliver Journal of Business Ethics 175 (https://doi.org/10.1007/s10551-020-04628 …, 2022 | 21 | 2022 |
Consumer Neoteny An Evolutionary Perspective on Childlike Behavior in Consumer Society M Alemany Oliver Evolutionary Psychology 14 (3), 1474704916661825, 2016 | 11 | 2016 |
The SAGE handbook of marketing ethics L Eagle, S Dahl, P De Pelsmacker, CR Taylor Sage, 2020 | 8 | 2020 |
Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs) M Alemany Oliver Journal of Business Ethics 175 (https://doi.org/10.1007/s10551-020-04612 …, 2022 | 5 | 2022 |
Childlikeness in adults – Introductory chapter M Alemany Oliver, RW Belk 'Like a child would do’: An interdisciplinary approach to childlikeness in …, 2021 | 4 | 2021 |
A realist(ic) interpretivist approach to childlikeness in consumer research: neoteny, play, reality, and the reterritorializing adulthood M Alemany Oliver Aix-Marseille Graduate School of Management, Aix-Marseille Université, 2015 | 4 | 2015 |
L’enfant intérieur, un concept marketing universel ? Exploration du concept aux États-Unis et en France M Alemany Oliver Management international 23 (1), 56-67, 2018 | 3 | 2018 |
Generation M: young Muslims changing the world M Alemany Oliver European Journal of Marketing 51 (9/10), 1768-1770, 2017 | 3 | 2017 |
How believing in brand conspiracies shapes relationships with brands R Lunardo, M Alemany Oliver, S Shepherd Journal of Business Research 159, 113729, 2023 | 2 | 2023 |
Consumer Childlikeness M Alemany Oliver, RW Belk Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in …, 2021 | 2 | 2021 |
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity M Alemany Oliver, J Kramarczyk Advances in Consumer Research 46, 2018 | 2* | 2018 |
Consumer childlikeness M Oliver, RW Belk Like a Child Would Do’: An Interdisciplinary Approach to Childlikeness in …, 2021 | 1 | 2021 |
Chaque âge a ses faveurs… et ses fléaux: Évaluation de l’influence de la date de fondation de la marque (DFM) sur l’attitude envers la marque à l’aide d’une fsQCA. MA Oliver Management international/International Management/Gestiòn Internacional 27 (4), 2023 | | 2023 |
When fandoms recover bookstores’ service failure: the case of the French manga market S Luciano, M Alemany Oliver Global Marketing Conference, 750, 2023 | | 2023 |
Chaque âge a ses faveurs… et ses fléaux : Évaluation de l’influence de la date de fondation de la marque (DFM) sur l’attitude envers la marque à l’aide d’une fsQCA M Alemany Oliver Management international 27 (4), 168-178, 2023 | | 2023 |
Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies M Alemany Oliver, RW Belk Universitas Press, Montreal, 2021 | | 2021 |
The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialities M Alemany Oliver, L Wilkinson Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in …, 2021 | | 2021 |
Environmental anxiety: Towards a better understanding of the concept and its implications for marketing L Elgaaied-Gambier, L Hamdi-Kidar, M Alemany Oliver 49th Annual EMAC Conference, 2020 | | 2020 |