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Prof Shivany Shanmugathas
Prof Shivany Shanmugathas
Head, Department of Marketing, University of Jaffna
Verified email at univ.jfn.ac.lk - Homepage
Title
Cited by
Cited by
Year
E-banking service qualities, e-customer satisfaction, and e-loyalty: a conceptual model
N Sathiyavany, S Shivany
The International Journal of Social Sciences and Humanities Invention 5 (6 …, 2018
752018
The factors influencing on purchase intention towards beauty care products in Jaffna District
ES Janany
Research Journal of Social Science and Management 7 (04), 1-13, 2017
142017
Exploring the factors influencing adoption of internet banking in Jaffna district
S Nethananthan, DM Shanmugathas
International journal of recent scientific research 9, 2018
82018
Healthcare provider and patient perspectives on access to and management of atrial fibrillation in the Northern Province, Sri Lanka: a rapid evaluation of barriers and …
VA Sheron, S Shanmugathas, TE Gooden, M Guruparan, B Kumarendran, ...
BMC Health Services Research 22 (1), 1078, 2022
42022
Entrepreneurial marketing dimensions: Evidence from women-owned SMEs in Sri Lanka
S Shanmugathas.
Sri Lanka Journal of Marketing 7 (3), 181-211, 2021
42021
Resolving methods for parent-children conflict engaged by the TV-commercials in the post-war market
K Dilogini
Resolving Methods for Parent-Children Conflict Engaged by the TV-Commercials …, 2020
42020
Marketing strategies for the seasonal offers at mannar retail stores
XM Queenmary, S Shivany
Faculty of Management and Commerce, South Eastern University of Sri Lanka., 2019
42019
Material sourcing in a strategic way: evaluation of consequences on the organizational performance
S Shanmugathas, K Ashoka
Journal of Logistics, Informatics and Service Science 6 (1), 69-86, 2019
42019
Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context
T Shivany, S and Velnampy
International Research Journal of Social Science and Management, Volume:04 …, 2015
4*2015
Age variances of children and conflict with their parents instigated by television advertisements
S Dilogini.k & Shivany
South Asian journal of marketing & management research (SAJMMR) (ISSN: 2249 …, 2014
4*2014
Critical discourse analysis of Tamil cultural identity in celebrity endorsement in advertisements
S Shivany
Journal of Business Studies 3 (2), 2016
32016
Content analysis of Green Advertisement messages conveyed by Small, Medium, and Micro Enterprises in Northern province
S Shivany
Jaffna University Research Conference (JUICE), University of Jaffna, Sri …, 2016
32016
Consumer Responses towards the 4Ps Marketing Strategies in the Conflict affected areas of Sri Lanka: A Grounded theory Approach
K Shivany,S Velnampy,T, and Kajendra
12th International conference on Business Management (ICBM) 12, https …, 2015
3*2015
Critical Discourse Analysis of Sinhala Cultural Identity in Celebrity Endorsement in Newspaper Advertisements
SM Jayasingha, S Shivany
22018
Impact of Integrated mobile Marketing communication on Customer Perceived Value of services, and the contribution of the technology as a moderator, special application to the …
S Shivany
International conference on Leading beyond Horizon: engaging future …, 2011
22011
Intention towards Mobile Multimedia Message (MMS) Advertisements
SV T. S Jayasooriya , .S.Shivany
International Journal of Engineering Applied Sciences and Technology 4 (5 …, 0
2*
Factors Determining Social Media Marketing Adoption of Micro, Small and Medium Enterprises (MSMEs) in the Northern Province, Sri Lanka
SS Shanmuganathan.K
Wayamba Journal of Management. Volume 12, Issue 01, June 2021, Pages 125-151 …, 2021
12021
Linkages with Micro Small Medium Enterprises (MSMEs) for Sustainable Higher Education in Management
S Shivany
New Horizons in Management, Leadership and Sustainability. Future of …, 2021
12021
The Electronic Word of Mouth and Customer Retention at Retail Stores in Jaffna Market
A Suganya, S Mary Theresha, XM Queenmary Figurado, ...
International Conference on Advanced Marketing: Marketing for Next …, 2017
12017
Micro credit marketing strategies in the post war marketing context.
S Shivany, T Velnampy, K Kajendra
university of Jaffna, 2014
12014
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