| Exploring the Value-Action gap in green consumption: Roles of risk aversion, subjective knowledge, and gender differences O Essiz, S Yurteri, C Mandrik, A Senyuz Journal of Global Marketing 36 (1), 67-92, 2023 | 28 | 2023 |
| The allure of arrogance: How relationship formation motives enhance consumer preferences for arrogant communications A Senyuz, J Hasford Journal of Business Research 139, 106-120, 2022 | 4 | 2022 |
| Predicting the value‐based determinants of sustainable luxury consumption: A multi‐analytical approach and pathway to sustainable development in the luxury industry O Essiz, A Senyuz Business Strategy and the Environment 33 (3), 1721-1758, 2024 | 2 | 2024 |
| A Multi-Analytical Approach to Predict Value-Based Determinants of Sustainable Luxury Consumption: Roles of Conspicuous Ethical Self-Identity and Green Advertising Receptivity O Essiz, A Senyuz | | 2023 |
| THIS IS AWESOME SO I’LL HAVE THE REGULAR: FEELING AWE DECREASES A Senyuz, J Hasford, Z Wang 2021 AMA Winter Academic Conference, 164, 2021 | | 2021 |
| The Role of Emotions in Consumer Behavior A Senyuz | | 2021 |
| The Allure of Arrogance: When Arrogance in Persuasive Communication Enhances Consumer Attitudes J Hasford, A Senyuz ACR North American Advances, 2019 | | 2019 |
| Parenting Motivations, Source Attractiveness, and Advertising Evaluations J Hasford, A Senyuz | | |
Jonathan HasfordDouglas and Brenda Horne Professor of Business, University of TennesseeVerified email at utk.edu
