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Co-authors
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingVerified email at columbia.edu- Miklos SarvaryCarson Professor of Business, Columbia Business SchoolVerified email at columbia.edu
- T. Tony KeChinese University of Hong KongVerified email at cuhk.edu.hk
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Fei Long
Assistant Professor of Marketing, UNC Chapel Hill
Verified email at Kenan-flagler.unc.edu - Homepage