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Sujin Song
Sujin Song
Associate Professor, Marketing, Korea University
Verified email at korea.ac.kr
Title
Cited by
Cited by
Year
When Intrusive Can Be Likable
S Yoon, YK Choi, S Song
Journal of Advertising 40 (2), 63-76, 2011
1432011
Higher Quality or Lower Price? How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value
S Yoon, S Oh, S Song, KK Kim, Y Kim
Journal of Business Research 67 (10), 2088-2096, 2014
1422014
Effects of Product Failure Severity and Locus of Causality on Consumers' Brand Evaluation
S Song, DA Sheinin, S Yoon
Social Behavior and Personality: an international journal 44 (7), 1209-1221, 2016
232016
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
L Petruzzellis, RS Winer
Springer, 2016
132016
When Women Are Dissatisfied: Gender Differences in Product Failure Attribution
S Song, DA Sheinin, S Yoon
Social Behavior and Personality: an international journal 45 (8), 1397-1408, 2017
122017
Extending Diderot unities: How cosmetic surgery changes consumption
S Song, H Gonzalez‐Jimenez, RW Belk
Psychology & Marketing 38 (5), 745-758, 2021
82021
A Study on The Motivation of Cyber Money Consumption of Interactive Media
S Park, S Song
Journal of Consumption Culture 21, 1-20, 2018
6*2018
The Influence of the Philosophy of Science on Brand Loyalty
S Song
Journal of Global Scholars of Marketing Science 25 (2), 167-181, 2015
62015
Do female CMOs enhance firm performance? Power matters
K Oh, S Song
Journal of Business Research 158 (March 2023), 2023
22023
What explains smartwatch adoption? a comparative study of South Korea and Indonesia
M Sekardhani, S Song
Asia Marketing Journal 24 (2), 4, 2022
22022
경력단절여성의 재취업욕구에 영향을 미치는 요인에 관한 연구
이보라, 송수진, 지수인, 강정훈
인간발달연구 26 (1), 177-199, 2019
22019
Not All Products Are Placed Equal: a Quasi-Experimental Approach to the Integration Effects of Conspicuous Product Placement on Affective Brand Attitude
S Yoon, YK Choi, S Song
ACR North American Advances, 2010
22010
장애인이 포함된 광고는 더 멋질까: 포용적 마케팅의 브랜드 멋짐 효과
송채원, 송수진
마케팅연구 38 (2), 1-24, 2023
12023
Why Do South Koreans Spend So Much Money on Private Supplementary Tutoring? Motivations and Policy Implications
S Song, YC Kim
Korea Observer 51 (4), 653-679, 2020
12020
Dual Calling, an Alternative to Gender Separated Calling - Focused on Rebalancing Work and Family
송수진
Faith & Scholarship 25 (2), 63-88, 2020
1*2020
COSMETIC SURGERY: A CATALYST FOR CHANGES TO THE SELF AND MATERIALIST CONSUMPTION
S Song, H González-Jiménez
2018 Global Marketing Conference at Tokyo, 1417-1417, 2018
12018
A Study on the Effects of Work Addiction and Materialism on Brand Dependence
K Cho, S Song
Journal of Consumption Culture 20, 97-112, 2017
1*2017
The Role of Materialism and Social Comparison in Clothing Choices
H Gonzalez-Jimenez, S Song
2017 Global Fashion Management Conference at Vienna, 450-450, 2017
12017
CEO Compensation and Concurrent Executive Employment of Outside Directors: A Panel Data Analysis of S&P 1500 firms
YC Kim, S Song
KDI Journal of Economic Policy 38 (3), 17-35, 2016
12016
The Effect of Failure Locus of Causality and Outcome Severity on Brand Evaluations
S Song
12012
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