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Diana Gavilan, Ph.D. (orcid 0000-000...Senior Lecturer / Profesor Titular de Marketing (Universidad Complutense de Madrid)Verified email at ucm.es
Roberto Manzano AntónProfesor de Marketing. Universidad Complutense. MadridVerified email at ccee.ucm.es
JOAQUIN SANCHEZ HERRERAProfessor of Marketing and AdvertisingVerified email at ucm.es
Susana Fernandez LoresProfesor de MarketingVerified email at esic.university
Gema Martinez-NavarroProfesora Universidad Complutense de MadridVerified email at ucm.es
Cristina del CampoComplutense University of MadridVerified email at ucm.es
Elena Urquia-Grande (ORCID: 0000-0...Associate Professor. Accounting&Finance. Universidad Complutense de MadridVerified email at ucm.es
María-del-Mar Camacho-MiñanoFull professor of Accounting, Universidad Complutense de MadridVerified email at ccee.ucm.es