| Segmentation by craft selection criteria and shopping involvement B Hu, H Yu Tourism management 28 (4), 1079-1092, 2007 | 241 | 2007 |
| Product and process orientations to tourism shopping H Yu, MA Littrell Journal of Travel Research 42 (2), 140-150, 2003 | 239 | 2003 |
| The shopping experience of female fashion leaders R Michon, H Yu, D Smith, JC Chebat International Journal of Retail & Distribution Management 35 (6), 488-501, 2007 | 173 | 2007 |
| The influence of mall environment on female fashion shoppers' value and behaviour R Michon, H Yu, D Smith, JC Chebat Journal of Fashion Marketing and Management: An International Journal 12 (4 …, 2008 | 162 | 2008 |
| Tourists' shopping orientations for handcrafts: what are key influences? H Yu, MA Littrell Journal of Travel & Tourism Marketing 18 (4), 1-19, 2005 | 133 | 2005 |
| The effects of mall personality and fashion orientation on shopping value and mall patronage intension O Rahman, KKK Wong, H Yu Journal of retailing and consumer services 28, 155-164, 2016 | 122 | 2016 |
| Fashion orientation, shopping mall environment, and patronage intentions: a study of female fashion shoppers R Michon, JC Chebat, H Yu, L Lemarié Journal of Fashion Marketing and Management 19 (1), 3-21, 2015 | 81 | 2015 |
| Retail design and the visually impaired: A needs assessment H Yu, S Tullio-Pow, A Akhtar Journal of Retailing and Consumer Services 24, 121-129, 2015 | 73 | 2015 |
| Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey J Rudkowski, C Heney, H Yu, S Sedlezky, F Gunn Journal of Retailing and Consumer Services 54, 101698, 2020 | 72 | 2020 |
| Effects of imagery copy and product samples on responses toward the product AM Fiore, H Yu Journal of Interactive Marketing 15 (2), 36-46, 2001 | 58 | 2001 |
| Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee Z Robichaud, H Yu British Food Journal 124 (9), 2740-2760, 2022 | 45 | 2022 |
| A study of Canadian female baby boomers: Physiological and psychological needs, clothing choice and shopping motives O Rahman, H Yu Journal of Fashion Marketing and Management: An International Journal 22 (4 …, 2018 | 41 | 2018 |
| Key antecedents to the shopping behaviours and preferences of aging consumers: A qualitative study O Rahman, H Yu Journal of Fashion Marketing and Management: An International Journal, 2019 | 25 | 2019 |
| Enhancing international dimensions in apparel and merchandising curricula in the USA: A practitioner's perspective H Yu, B Jin Journal of Fashion Marketing and Management: An International Journal 9 (2 …, 2005 | 22 | 2005 |
| Profiling Chinese fashion shoppers in Beijing: mall activities, shopping outcome, and demographics H Yu Journal of Global Fashion Marketing 2 (1), 11-19, 2011 | 18 | 2011 |
| Challenges in Western-Chinese business relationships: the Chinese perspective B Jin, H Yu, J Hye Kang Marketing Intelligence & Planning 31 (2), 179-192, 2013 | 15 | 2013 |
| Inclusive apparel shopping experiences for older consumers in China: product attributes and retail environment H Yu, O Rahman The International Review of Retail, Distribution and Consumer Research 28 (5 …, 2018 | 13 | 2018 |
| Branding strategies in transitional economy: The case of Aimer H Yu, O Rahman, Y Yan Journal of Global Fashion Marketing 10 (1), 93-109, 2019 | 9 | 2019 |
| Engaging rural retailers in visual merchandising G Muske, B Jin, H Yu Journal of Family and Consumer Sciences 96 (3), 53, 2004 | 9 | 2004 |
| Pop-up retail strategies in an omnichannel context H Yu Ryerson University, 2023 | 5 | 2023 |
