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Farnoosh Khodakarami
Farnoosh Khodakarami
Assistant Professor of Marketing, San Diego State University
Verified email at sdsu.edu
Title
Cited by
Cited by
Year
Exploring the role of customer relationship management (CRM) systems in customer knowledge creation
F Khodakarami, YE Chan
Information & management 51 (1), 27-42, 2014
6072014
Developing donor relationships: The role of the breadth of giving
F Khodakarami, JA Petersen, R Venkatesan
Journal of Marketing 79 (4), 77-93, 2015
1062015
Services Marketing
Y Lin, J Agarwal, AT Lechner, DA Farrag, M Hassan, A Ruvio, ...
2018 AMA Summer Academic Conference, 2018
672018
Evaluating the success of customer relationship management (CRM) systems
F Khodakarami, Y Chan
Proceedings of the European Conference on Information Management …, 2011
242011
An investigation of factors affecting marketing information systems’ use
F Khodakarami, YE Chan
Journal of Marketing Development and Competitiveness 7 (2), 115-121, 2013
202013
Customer-based execution strategy in a global digital economy
JA Petersen, BJW Paulich, F Khodakarami, S Spyropoulou, V Kumar
International Journal of Research in Marketing 39 (2), 566-582, 2022
192022
Designing and effectively managing customer-centric loyalty programs
JA Petersen, R Venkatesan, F Khodakarami
Handbook on customer centricity, 180-206, 2019
32019
Customer behavior across competitive loyalty programs
F Khodakarami, J Andrew Petersen, R Venkatesan
Journal of the Academy of Marketing Science, 1-22, 2023
12023
How Rewarding Is Your Reward Program? Experiential vs. Material Rewards
A Ruvio, F Khodakarami, CM Voorhees
2018 AMA Summer Academic Conference, 2018
12018
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits
AC LaBrecque, CM Voorhees, F Khodakarami, PW Fombelle
Journal of the Academy of Marketing Science, 1-21, 2024
2024
Is Your Brand Protected?: Assessing Brand Safety Risks In Digital Campaigns
RW Johnson, C Voorhees, F Khodakarami
Journal of Advertising Research 63 (3), 205-220, 2023
2023
Essays on Relationship Marketing
F Khodakarami
2016
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Articles 1–12