| Value creation through relationship closeness V Srivastava, T Singh Journal of Strategic Marketing 18 (1), 3-17, 2010 | 59 | 2010 |
| A Study of Perceptions in Society Regarding Unethical Practices in Advertising V Srivastava, T Nandan South Asian Journal of Management 17 (1), 61-69, 2010 | 27 | 2010 |
| Factors affecting tourists' intention to purchase: a study of Indian domestic tourists N Pandey, V Srivastava International Journal of Indian Culture and Business Management 6 (3), 314-329, 2013 | 23 | 2013 |
| Exploring Determinants of Closeness in Manufacturer–Supplier Relationships: A Study of Select Indian Manufacturing Firms V Srivastava, T Singh Journal of Relationship Marketing 12 (1), 1-21, 2013 | 20 | 2013 |
| Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products V Srivastava, AK Gupta Business Strategy and the Environment, 2022 | 17 | 2022 |
| Identifying product attributes through conjoint analysis with special reference to Color Doppler V Srivastava, N Pandey, H Sharma Journal of Medical Marketing: Device, Diagnostic and Pharmacetical Marketing …, 2009 | 17 | 2009 |
| Modelling antecedents of scepticism towards green advertising: evidence from India V Srivastava International Journal of Internet Marketing and Advertising 12 (2), 105-121, 2018 | 9 | 2018 |
| Exploring Skepticism Toward Green Advertising: An ISM Approach V Srivastava International Journal of Business Analytics and Intelligence 5 (1), 3, 2017 | 8 | 2017 |
| Will Make in India initiative boost innovation V Srivastava Indian Management 2 (2), 42-45, 2015 | 7 | 2015 |
| Modelling factors of social media usage by B2B salespersons: an emerging market study R Kumar, V Srivastava Journal of Business & Industrial Marketing 37 (11), 2315-2331, 2022 | 6 | 2022 |
| Drivers Enabling Value Co-creation: A Study of Select IT-services Outsourcing Firms (Client vis-à-vis Service Provider) M Chebiyyam, V Srivastava, V Aggarwal, N Gupta Journal of Creating Value 2 (2), 176-193, 2016 | 5 | 2016 |
| A Study of Buyer Motivations at the Bottom of Pyramid in Urban India R Srivastava, V Srivastava Vision, 09722629211051441, 2021 | 4 | 2021 |
| Adoption of Cloud Computing Amongst Indian SMBs: An Extension of TAM Framework V Srivastava, S Dewan Journal of Entrepreneurship and Management 4 (1), 21-27, 2015 | 4 | 2015 |
| Emerging issues and challenges in business & economics: selected contributions from the 8th Global Conference F Ciampi Firenze University Press, 2009 | 2 | 2009 |
| Relationship Marketing Across Value Delivery Network: A Literature Review T Singh, V Srivastava 8th Global Conference on Business & Economics, Florence, Italy, 2008 | 2 | 2008 |
| Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost V Srivastava, D Rangarajan, V Badrinarayanan Journal of Business & Industrial Marketing, 2023 | 1 | 2023 |
| Personality Factors for Non-deceptive Counterfeiting of Luxury Brand: A Study of Young Indian Consumers V Srivastava, S Banerjeet | 1 | 2014 |
| Managing Relationship with Supplier (s): An Exploratory Study of Select Indian Manufacturing Firms. V Srivastava, T Singh Journal of Supply Chain Management Systems 3 (1), 2014 | 1 | 2014 |
| Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product (s) R Kumar, N Bhandari, V Srivastava Journal of Marketing Theory and Practice, 1-21, 2024 | | 2024 |
| Modelling the impact of social media marketing for apparel brands: evidence from India AK Gupta, V Srivastava International Journal of Internet Marketing and Advertising 18 (2/3), 242-262, 2023 | | 2023 |
Tripti SinghSchool of Management Studies Motilal Nehru National Institute of Technology AllahabadVerified email at mnnit.ac.in
