| IMPACT OF BRAND IMAGE ON CUSTOMER LOYALTY WITH THE MEDIATING ROLE OF CUSTOMER SATISFACTION AND BRAND AWARENESS U Abbas, KMA Islam, S Hussain, M Baqir, N Muhammad International Journal of Marketing Research Innovation 5 (1), 1-15, 2021 | 70 | 2021 |
| Leveraging Customers Loyalty in Telecommunication Industry: The Role of Service Quality and Customer Satisfaction a PLS Approach AA Palladan, MA Ahmad International Journal of Marketing Research Innovation 3 (1), 1-10, 2019 | 16 | 2019 |
| Estimating Lorenz Curve for Iran by Using Continuous L1 Norm Estimation B Bidabad International Journal of Marketing Research Innovation 3 (1), 11-21, 2019 | 9 | 2019 |
| Young consumer green purchase behavior S Zafar, A Aziz, M Hainf International Journal of Marketing Research Innovation 4 (1), 1-12, 2020 | 7 | 2020 |
| Improving Bank Customers’ Satisfaction through Relationship Marketing Practices CD Okonkwo, G Ugwuonah International Journal of Marketing Research Innovation 3 (1), 30-36, 2019 | 7 | 2019 |
| Mobile marketing strategies and customer patronage of mobile telecommunication services OI Nkpurukwe, EA Amangala, AF Wali International Journal of Marketing Research Innovation 4 (2), 1-8, 2020 | 6 | 2020 |
| Price Discount and Retention of Customers of Pay Television Sector in Ekiti State, Nigeria HO Adetayo, CF Ogundipe, SA Olasehinde, BD Omojuwa International Journal of Marketing Research Innovation 4 (1), 13-19, 2020 | 6 | 2020 |
| Investigating the Influence of Social Class on Consumers’ Shopping Behaviour in Nigeria OD Chinwendu, MC Shedrack International Journal of Marketing Research Innovation 2 (2), 38-48, 2018 | 6 | 2018 |
| Factors Affecting Small Scale Home-Based Business Performance: A literature Review Z Idris International Journal of Marketing Research Innovation 1 (1), 16-24, 2017 | 6 | 2017 |
| An Evaluation of the Effects of Brand Equity on Consumer Willingness to Pay Price Premium NA Suleiman Garba Aminu International Journal of Marketing Research Innovation 2 (1), 64-72, 2018 | 5 | 2018 |
| MSMEs Performance in Nigeria: A Review of Supply Chain Collaboration Challenges EO Okon International Journal of Marketing Research Innovation 2 (1), 16-30, 2018 | 5 | 2018 |
| Analysis of Competitive Advantage of the Basic Industries in Palestine Based on the Porter’s Diamond Model OA Barghouthi International Journal of Marketing Research Innovation 1 (1), 25-39, 2017 | 4 | 2017 |
| Review on Effects of Logistics Practices and Information Sharing on Supply Chain Performance DA Gebisa International Journal of Marketing Research Innovation 3 (2), 1-9, 2019 | 3 | 2019 |
| An Exploratory Analysis of Market Segmentation and Young Mobile Phone Consumers in Nigeria OD Chinwendu International Journal of Marketing Research Innovation 2 (2), 30-37, 2018 | 2 | 2018 |
| Subscribers’ Attitude towards Direct Mail Infiltration from Unknown Sources OD Chinwendu, MS Chinwuba International Journal of Marketing Research Innovation 2 (2), 15-19, 2018 | 2 | 2018 |
| Impact of Customer Relationship Management Practices on Customer Behavior in Restaurant Industries of Bangladesh S Sharmen International Journal of Marketing Research Innovation 2 (1), 47-63, 2018 | 2 | 2018 |
| Customer Satisfaction on Banking Channels G Prasad, A Arthanar International Journal of Marketing Research Innovation 1 (1), 8-15, 2017 | 2 | 2017 |
| Consumers Mobile Phone Brand Preferences of Local Made Brands to Global: Evidences from West Shoa Zone, Oromia Regional State, Ambo Town, Ethiopia N Geleta International Journal of Marketing Research Innovation 4 (1), 39-54, 2020 | 1 | 2020 |
| A Study of the Determinants of Effective Relationship Marketing Practices on Organisational Growth in the Medium Sized Hotel Industry of Pakistan U Zahid, R Tariq, N Maqbool, M Hussain, J Khan, P Seuwou International Journal of Marketing Research Innovation 4 (1), 28-38, 2020 | 1 | 2020 |
| Pricing Strategies of Ambo Mineral Water from Producer and Sellers Perspectives’ NG Etana International Journal of Marketing Research Innovation 4 (1), 20-27, 2020 | 1 | 2020 |
Ahmed Aliyu PalladanPhD (Business Policy and Strategy)Verified email at fcetgombe.edu.ng
