| Product placement and its effectiveness: A systematic review and propositions for future research FFY Chan The Marketing Review 12 (1), 39-60, 2012 | 127 | 2012 |
| Antecedents of product placement effectiveness across cultures FFY Chan, D Petrovici, B Lowe International Marketing Review 33 (1), 5-24, 2016 | 84 | 2016 |
| Selling through entertaining: The effect of humour in television advertising in Hong Kong FY Chan Journal of Marketing Communications 17 (5), 319-336, 2011 | 53 | 2011 |
| Information content of television advertising in China: An update K Chan, F Chan Asian Journal of Communication 15 (1), 1-15, 2005 | 53 | 2005 |
| Processing of product placements and brand persuasiveness FFY Chan, B Lowe, DA Petrovici Marketing Intelligence and Planning 23 (3), 311-328, 2017 | 46 | 2017 |
| Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong FFY Chan, B Lowe, D Petrovici Journal of Marketing Communications 23 (3), 311-328, 2017 | 45 | 2017 |
| Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong EYC Wong, FFY Chan, S So Journal of Cleaner Production 242, 118404, 2020 | 44 | 2020 |
| The use of humor in television advertising in Hong Kong FFY Chan Humor-International Journal of Humor Research 24 (1), 43-61, 2011 | 33 | 2011 |
| An exploratory content analysis of product placement in top grossing films FF Yee Chan Journal of Promotion Management 22 (1), 107-121, 2016 | 26 | 2016 |
| Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude FFY Chan Journal of Business Research 120, 31-41, 2020 | 24 | 2020 |
| Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong SC Tong, FFY Chan Journal of Communication Management 24 (1), 65-82, 2020 | 21 | 2020 |
| Product placement practices in prime-time television programs in Hong Kong FFY Chan, B Lowe International Journal of Advertising 37 (6), 984-1009, 2018 | 20 | 2018 |
| A critical realist and multimethodology framework for product placement research FFY Chan Journal of Promotion Management 21 (3), 279-295, 2015 | 19 | 2015 |
| The perceived effectiveness of overt versus covert promotions F Fong Yee Chan Journal of Product & Brand Management 29 (3), 321-334, 2020 | 18 | 2020 |
| Price promotions and their effect upon reference prices B Lowe, F Chan Fong Yee, P Yeow Journal of Product & Brand Management 23 (4/5), 349-361, 2014 | 18 | 2014 |
| Placing products in humorous scenes: its impact on brand perceptions FFY Chan, B Lowe European Journal of Marketing 55 (3), 649-670, 2020 | 16 | 2020 |
| Consumer behavior reflected in a Chinese TV cartoon series: The big head son and the small head dad W Xia, K Chan, F Chan Xinwen Yu ChuanboYanjiu (Journalism and Communication Research) 11 (2), 21-26, 2004 | 14 | 2004 |
| The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong FY Chan, HF Chan, F Tang The international review of retail, distribution and consumer research 27 (1 …, 2017 | 13 | 2017 |
| Reflections on teaching and research: Two inseparable components in higher education F Chan Fong Yee Teachers and Teaching 20 (6), 755-763, 2014 | 13 | 2014 |
| The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition S Song, FFY Chan, Y Wu Asia Pacific Journal of Marketing and Logistics 32 (6), 1269-1285, 2019 | 10 | 2019 |
