| The Pandora effect: The power and peril of curiosity CK Hsee, B Ruan Psychological science 27 (5), 659-666, 2016 | 231 | 2016 |
| The teasing effect: An underappreciated benefit of creating and resolving an uncertainty B Ruan, CK Hsee, ZY Lu Journal of Marketing Research 55 (4), 556-570, 2018 | 117 | 2018 |
| Approach aversion: Negative hedonic reactions toward approaching stimuli. CK Hsee, Y Tu, ZY Lu, B Ruan Journal of personality and social psychology 106 (5), 699, 2014 | 63 | 2014 |
| The mere-reaction effect: Even nonpositive and noninformative reactions can reinforce actions CK Hsee, Y Yang, B Ruan Journal of Consumer Research 42 (3), 420-434, 2015 | 22 | 2015 |
| Curiosity and its implications for consumer behavior CK Hsee, B Ruan Continuing to broaden the marketing concept 17, 223-239, 2020 | 10 | 2020 |
| The one-away effect: The pursuit of mere completion B Ruan, E Polman, RJ Tanner Journal of Consumer Research 50 (5), 945-961, 2024 | 5 | 2024 |
Christopher K. HseeUniversity of Chicago Booth School of BusinessVerified email at chicagobooth.edu
