| Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence ML Santos-Vijande, LI Álvarez-González Technovation 27 (9), 514-532, 2007 | 603 | 2007 |
| The effect of market orientation on buyer–seller relationship satisfaction MJ Sanzo-Perez, ML Santos, R Vázquez-Casielles, LI Álvarez-González Industrial Marketing Management 32 (4), 327-345, 2003 | 530 | 2003 |
| Market orientation, innovation and competitive strategies in industrial firms R Vázquez, ML Santos, LI Alvarez Journal of strategic marketing 9 (1), 69-90, 2001 | 416 | 2001 |
| Organizational learning and market orientation: interface and effects on performance ML Santos-Vijande, MJ Sanzo-Perez, LI Alvarez-Gonzalez, ... Industrial marketing management 34 (3), 187-202, 2005 | 388 | 2005 |
| Marketing: estrategias y aplicaciones sectoriales IA Rodríguez del Bosque, R Vázquez Casielles, Á Agudo San Emeterio, ... Márketing: Estrategias y Aplicaciones Sectoriales, 2005 | 278 | 2005 |
| Marketing: estrategias y aplicaciones sectoriales IA Rodríguez del Bosque, R Vázquez Casielles, Á Agudo San Emeterio, ... Márketing: Estrategias y Aplicaciones Sectoriales, 2005 | 274 | 2005 |
| Market orientation and social services in private non-profit organisations R Vázquez-Casielles, LI Álvarez-González, M Leticia Santos European Journal of Marketing 36 (9/10), 1022-1046, 2002 | 269 | 2002 |
| TQM and firms performance: An EFQM excellence model research based survey ML Santos-Vijande, LI Alvarez-Gonzalez International Journal of Business Science & Applied Management (IJBSAM) 2 (2 …, 2007 | 246 | 2007 |
| The market orientation concept in the private nonprofit organisation domain LI Álvarez-González, MLS Vijande, R Vazquez-Casielles International Journal of Nonprofit and Voluntary Sector Marketing 7 (1), 55-67, 2002 | 237 | 2002 |
| Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators LI Álvarez-González, N García-Rodríguez, M Rey-García, ... BRQ Business Research Quarterly 20 (2), 112-123, 2017 | 133 | 2017 |
| Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context MJ Sanzo-Pérez, LI Alvarez-González, M Rey-García, ... Service Business 9 (4), 611-636, 2015 | 127 | 2015 |
| How to encourage social innovations: A resource-based approach MJ Sanzo-Perez, LI Álvarez-González, M Rey-García The Service Industries Journal 35 (7-8), 430-447, 2015 | 104 | 2015 |
| Business–nonprofit partnerships: do their effects extend beyond the charitable donor-recipient model? MJ Sanzo-Pérez, LI Álvarez-González, M Rey-García, ... Nonprofit and Voluntary Sector Quarterly 44 (2), 379-400, 2015 | 94 | 2015 |
| The role of market orientation in business dyadic relationships: Testing an integrator model MJ Sanzo-Pérez, ML Santos, R Vázquez-Casielles, LI Álvarez González Journal of marketing Management 19 (1-2), 73-107, 2003 | 89 | 2003 |
| Mapping the field of donation-based crowdfunding for charitable causes: systematic review and conceptual framework N Salido-Andres, M Rey-Garcia, LI Alvarez-Gonzalez, ... VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 32 …, 2021 | 86 | 2021 |
| TQM's contribution to marketing implementation and firm's competitiveness ML Santos-Vijande, LI Álvarez-González Total Quality Management 20 (2), 171-196, 2009 | 85 | 2009 |
| The drivers of voluntary transparency in nonprofits: Professionalization and partnerships with firms as determinants MJ Sanzo-Pérez, M Rey-Garcia, LI Álvarez-González Voluntas: International journal of voluntary and nonprofit organizations 28 …, 2017 | 84 | 2017 |
| Gestión de la calidad total de acuerdos con el modelo EFQM: Evidencias sobre sus efectivos en el rendimiento empresarial ML Santos Vijandea, LI Alvarez Gonzalez UCJC BUSINESS AND SOCIETY REVIEW, 76-89, 2007 | 84* | 2007 |
| Gestión de la calidad total de acuerdos con el modelo EFQM: Evidencias sobre sus efectivos en el rendimiento empresarial MLS Vijandea, LIÁ González Universia Business Review, 76-89, 2007 | 84 | 2007 |
| Análisis cultural y operativo de la orientación al mercado: efectos moderadores en la relación OM-Resultados RV Casielles, LIÁ González, MLS Vijande Revista española de investigación de marketing 4 (1), 7-42, 2000 | 79 | 2000 |
Maria Jose SanzoUniversidad de OviedoVerified email at uniovi.es
