Innovation, marketing strategy, environment, and performance FA Manu, V Sriram Journal of business Research 35 (1), 79-91, 1996 | 444 | 1996 |
Innovation orientation, environment and performance: A comparison of US and European markets FA Manu Journal of International Business Studies 23, 333-359, 1992 | 308 | 1992 |
Country-of-destination and export marketing strategy: a study of US exporters V Sriram, FA Manu Journal of Global Marketing 8 (3-4), 171-190, 1995 | 64 | 1995 |
Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana O Afiuc, SK Bonsu, F Manu, CB Knight, S Panda, C Blankson Journal of Consumer Marketing 38 (1), 15-26, 2021 | 34 | 2021 |
Sriram. 1996.„Innovation, marketing strategy, environment, and performance‟ FA Manu Journal of Business Research 35 (1), 79-91, 0 | 15 | |
Import substitution and export promotion: a continuing dilemma for developing countries FA Manu Journal of International Business and Economics 9 (1), 100-104, 2009 | 14 | 2009 |
Innovation, marketing and performance in European consumer markets: An exploratory investigation FA Manu Journal of Euromarketing 2 (3), 73-99, 1993 | 14 | 1993 |
The State and marketing in African countries: a case study of Ghana FA Manu Journal of International Food & Agribusiness Marketing 4 (2), 67-82, 1993 | 10 | 1993 |
Positioning strategies for B2B service markets PM Agyei, F Manu, S Coffie Industrial Marketing Management 106, 405-419, 2022 | 8 | 2022 |
Intrinsic and extrinsic motivation among teachers in upper east region of Ghana: A case of senior high schools in Bongo district MAA Owusuwaa, ES Nuamah, FA Manu Online Journal of African Affairs 2 (2), 29-37, 2013 | 7 | 2013 |
Negotiating with foreign investors: Lessons from the Ghana-VALCO experience FA Manu Journal of African business 4 (1), 5-35, 2003 | 6 | 2003 |
The Health Belief Model and AIDS-Preventive Behavior in a Ghana Student Population: An Exploratory Investigation FA Manu, V Sriram Journal of International Consumer Marketing 11 (2), 59-78, 1999 | 6 | 1999 |
Entrepreneurship in Africa: context and perspectives V Sriram, D Lingelbach, T Mersha, F Manu Routledge, 2020 | 5 | 2020 |
The status of marketing in the health care industry: perspectives of marketing practitioners FA Manu, PD Cooper, W Reinhart Journal of Hospital Marketing 10 (2), 11-24, 1996 | 5 | 1996 |
Innovation orientation, strategy, environmental context and performance: An examination of the Miles and Snow typology in US and European markets FA Manu New York University, Graduate School of Business Administration, 1989 | 4 | 1989 |
Multinational corporations and the environment: Hazardous incidents and their prevention FA Manu Business and the contemporary world 8, 52-65, 1996 | 3 | 1996 |
Host communities’ infrastructural development expectations of multinational mining companies in Ghana’s mining industry S Nartey, FA Manu Africa Journal of Management 9 (3), 259-282, 2023 | 1 | 2023 |
6 An Eclectic Approach to Marketing and Economic Development in Developing Countries FA Manu, V Sriram Proceedings of the 1995 World Marketing Congress, 61-66, 2015 | 1 | 2015 |
Leader-member exchange and organizational citizenship behaviour: The moderator effects of subordinates’ horizontal collectivism orientation and team-member exchange AY Tano, FA Manu, K Osei-Frimpong, WPK Darbi International Journal of Cross Cultural Management 23 (3), 507-530, 2023 | | 2023 |
Traditional economic development literature places very little emphasis on examining the role of marketing in economic development. Much of the work on the role of marketing is … FA Manu, V Sriram Proceedings of the 1995 World Marketing Congress, 61, 2015 | | 2015 |