Follow
Prof. Franklyn Manu
Prof. Franklyn Manu
Professor of Marketing & International Business, GIMPA
Verified email at gimpa.edu.gh
Title
Cited by
Cited by
Year
Innovation, marketing strategy, environment, and performance
FA Manu, V Sriram
Journal of business Research 35 (1), 79-91, 1996
4441996
Innovation orientation, environment and performance: A comparison of US and European markets
FA Manu
Journal of International Business Studies 23, 333-359, 1992
3081992
Country-of-destination and export marketing strategy: a study of US exporters
V Sriram, FA Manu
Journal of Global Marketing 8 (3-4), 171-190, 1995
641995
Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana
O Afiuc, SK Bonsu, F Manu, CB Knight, S Panda, C Blankson
Journal of Consumer Marketing 38 (1), 15-26, 2021
342021
Sriram. 1996.„Innovation, marketing strategy, environment, and performance‟
FA Manu
Journal of Business Research 35 (1), 79-91, 0
15
Import substitution and export promotion: a continuing dilemma for developing countries
FA Manu
Journal of International Business and Economics 9 (1), 100-104, 2009
142009
Innovation, marketing and performance in European consumer markets: An exploratory investigation
FA Manu
Journal of Euromarketing 2 (3), 73-99, 1993
141993
The State and marketing in African countries: a case study of Ghana
FA Manu
Journal of International Food & Agribusiness Marketing 4 (2), 67-82, 1993
101993
Positioning strategies for B2B service markets
PM Agyei, F Manu, S Coffie
Industrial Marketing Management 106, 405-419, 2022
82022
Intrinsic and extrinsic motivation among teachers in upper east region of Ghana: A case of senior high schools in Bongo district
MAA Owusuwaa, ES Nuamah, FA Manu
Online Journal of African Affairs 2 (2), 29-37, 2013
72013
Negotiating with foreign investors: Lessons from the Ghana-VALCO experience
FA Manu
Journal of African business 4 (1), 5-35, 2003
62003
The Health Belief Model and AIDS-Preventive Behavior in a Ghana Student Population: An Exploratory Investigation
FA Manu, V Sriram
Journal of International Consumer Marketing 11 (2), 59-78, 1999
61999
Entrepreneurship in Africa: context and perspectives
V Sriram, D Lingelbach, T Mersha, F Manu
Routledge, 2020
52020
The status of marketing in the health care industry: perspectives of marketing practitioners
FA Manu, PD Cooper, W Reinhart
Journal of Hospital Marketing 10 (2), 11-24, 1996
51996
Innovation orientation, strategy, environmental context and performance: An examination of the Miles and Snow typology in US and European markets
FA Manu
New York University, Graduate School of Business Administration, 1989
41989
Multinational corporations and the environment: Hazardous incidents and their prevention
FA Manu
Business and the contemporary world 8, 52-65, 1996
31996
Host communities’ infrastructural development expectations of multinational mining companies in Ghana’s mining industry
S Nartey, FA Manu
Africa Journal of Management 9 (3), 259-282, 2023
12023
6 An Eclectic Approach to Marketing and Economic Development in Developing Countries
FA Manu, V Sriram
Proceedings of the 1995 World Marketing Congress, 61-66, 2015
12015
Leader-member exchange and organizational citizenship behaviour: The moderator effects of subordinates’ horizontal collectivism orientation and team-member exchange
AY Tano, FA Manu, K Osei-Frimpong, WPK Darbi
International Journal of Cross Cultural Management 23 (3), 507-530, 2023
2023
Traditional economic development literature places very little emphasis on examining the role of marketing in economic development. Much of the work on the role of marketing is …
FA Manu, V Sriram
Proceedings of the 1995 World Marketing Congress, 61, 2015
2015
The system can't perform the operation now. Try again later.
Articles 1–20