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| Analysis of determinants of brand preference for cosmetics in Abia State, Nigeria EO Ahaiwe, J Onwumere, JE Agodi The International Journal of Business & Management 3 (9), 244, 2015 | 13 | 2015 |
| Factors motivating end-users’ behavioural intention to recommend m-health innovation: Multi-group analysis AO Oloveze, PA Ugwu, RVO Okonkwo, VC Okeke, K Chukwuoyims, ... Health Economics and Management Review 3 (3), 17-31, 2022 | 12 | 2022 |
| Digital marketing in Nigerian banking industry: An appraisal PC Emeh, EO Ahaiwe, AO Okoro International Journal of Business Administration 8 (4), 79-87, 2019 | 12 | 2019 |
| The effect of packaging characteristics on brand preference for cosmetics products in Abia State, Nigeria EO Ahaiwe, U Ndubuisi British Journal of Marketing Studies 3 (8), 79-90, 2015 | 11 | 2015 |
| Electricity Consumption in Nigeria: How Prepaid Metering Influence Consumers’ Experience and Trust towards Electricity Consumption OU Oteh, AO Oloveze, IP Chukwu, CPO Nto, EO Ahaiwe, C Nduka Covenant Journal of Business and Social Sciences, 2020 | 4 | 2020 |
| Reverse logistics practices and sales growth of starline nigeria limited, abia state EO Ahaiwe, EE Nwadigoha Nigerian Journal of Management Sciences 22 (1), 2021 | 3 | 2021 |
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| Celebrity endorsement in African context: TEARS model approach OU Oteh, AO Oloveze, OL Emeruem, EO Ahaiwe Revista de Gestão 30 (4), 334-347, 2023 | 2 | 2023 |
| Advertising media regulation and sale of herbal medicines in Nigeria: Implication for public health and safety EO Ahaiwe RSU Journal of Strategic and Internet Business 4 (2), 612-631, 2019 | 2 | 2019 |
| Analysis of the Perception of Nigeria Consumers towards Made-In-China Electronics and Mobile Phones EO Ahaiwe, EE Iheaka, U Ndubuisi The International Journal of Business & Management 3 (9), 89, 2015 | 2 | 2015 |
| EFFECT OF INTEGRATED MARKETING COMMUNICATIONS IN DRIVING NEW PRODUCT DIFFUSION AND ADOPTION: A CASE OF HYPO BLEACH IN ABA METROPOLIS OF ABIA STATE, NIGERIA. EE Iheaka, MS Njoku, EO Ahaiwe European Journal of Business and Social Sciences 4 (05), 157-164, 2015 | 1 | 2015 |
| The role of relationship marketing in generating customer satisfaction in banking sector AEO Ahamefula Chinwe Joy QUARTERLY JOURNAL OF CONTEMPORARY RESEARCH 10 (1), 2022 | | 2022 |
| FACULTY OF MANAGEMENT SCIENCES RIVERS STATE UNIVERSITY SP Asawo, PH Nkpolu-Oroworukwo | | 2020 |
| POST COVID-19 MARKETING STRATEGIES FOR SMES’SURVIVAL IN ABIA STATE, NIGERIA EO Ahaiwe BOOK OF PROCEEDINGS, 138, 2020 | | 2020 |
| Effect of Psychographic Variables on Consumers’ Preference for Cosmetics in Abia state, Nigeria EO Ahaiwe, JE Agodi European Journal of Business and Social Sciences 4 (5), 88-96, 2015 | | 2015 |
| UNIPORT JOURNAL OF BUSINESS, ACCOUNTING & FINANCE MANAGEMENT EO AHAIWE | | |
| CONSUMER RESPONSE TO ADOPTION AND DEMAND FOR ENERGY SAVING BULBS IN NIGERIA OU Oteh, AO Oloveze, RO Obasi, C Nduka, G Asaga, B Osumba, ... Journal of Business Research 70, 127-135, 0 | | |
| Determinants of Debit-Card Payment Acceptance on Point of Sale in Retail Outlets and the Gender Reaction CP Nwachukwu, PA Ugwu, K Chukwuoyims, EO Ahaiwe, C Ogbonna, ... | | |
