| A typology of viral ad sharers using sentiment analysis KK Kulkarni, AD Kalro, D Sharma, P Sharma Journal of Retailing and Consumer Services 53 (March, 2020), https://doi.org …, 2020 | 58 | 2020 |
| The interaction effect of ad appeal and need for cognition on consumers' intentions to share viral advertisements KK Kulkarni, AD Kalro, D Sharma Journal of Consumer Behaviour 19 (4), 327-338, 2020 | 33 | 2020 |
| Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appeal KK Kulkarni, AD Kalro, D Sharma Journal of Consumer Marketing 36 (6), https://doi.org/10.1108/JCM-11-2017-2428, 2019 | 22 | 2019 |
| Unveiling the Shadows: Exploring the Dark Side of Influencer Marketing KK Kulkarni 2024 AMA Winter Academic Conference, St. Pete Beach, FL, USA 35, 643-645, 2024 | | 2024 |
| Effectiveness of Human-like vs. Cartoon-like Virtual Influencers in COVID-19 S Kaur, KK Kulkarni ANZMAC Conference, University of Otago Business School, 2023, 279, 2023 | | 2023 |
| The Impact of De-Influencers on Consumer Behavior: An Experimental Study KK Kulkarni ISDSI-Global Conference 2023, IIM Ranchi, INDIA, 492, 2023 | | 2023 |
| Moment Marketing: Decoding the Hottest Form of New Age Advertising KK Kulkarni 3rd ICDE & 14th ISDSI Annual Conference 2020, IIM Raipur, INDIA, 106, 2020 | | 2020 |
| The effects of need for cognition in viral advertising: an individual‐difference perspective KK Kulkarni, AD Kalro, D Sharma 11th ISDSI International Conference, 2017, IIM Trichy, 2017 | | 2017 |
| Multi-dimensional approach to viral advertising: past research & future opportunities KK Kulkarni, AD Kalro, D Sharma 9th Great Lakes NASMEI (North American Society for Marketing Education in …, 2015 | | 2015 |
Arti D. KalroProfessor, SJMSOM, Indian Institute of Technology BombayVerified email at iitb.ac.in
