| Impact of corporate image on customer loyalty of Islamic banks: the role of religiosity, collectivism, sight cues and CSR E Aslam, MS Ashraf, A Iqbal Journal of Islamic Marketing 14 (5), 1310-1324, 2023 | 32 | 2023 |
| Technical, pure technical and scale efficiency: A non-parametric approach of Pakistan's insurance and takaful industry CA Taib, MS Ashraf, MSBA Razimi Academy of accounting and financial studies journal 22, 1-11, 2018 | 29 | 2018 |
| Productivity change in the efficiency of the insurance and takaful industry of Pakistan CA Taib, MS Ashraf, MSBA Razimi Academy of Accounting and Financial Studies Journal 22, 1-11, 2018 | 28 | 2018 |
| Probing real economic growth through institutional quality and fiscal policy in Pakistan A Qamar, MS Ashraf, G Ghouse, A Aslam Elementary Education Online 19 (3), 2378-2385, 2020 | 14 | 2020 |
| Dexterity of Training and Development on Employees’ Engagement: Moderating Effect of Organizational Justice M Kashif Khan, M Ullah, MS Ashraf, QJ Iqbal International Journal of Management 11 (9), 2020 | 6 | 2020 |
| Examining Mediating Effect of Customer Satisfaction among Factors of Service Quality and Purchase Intention MS Ashraf, J Ali, MK Khan, M Aslam Competitive Education Research Journal 2 (4), 105-117, 2021 | 4 | 2021 |
| Antecedents of Task performance and Employee Turnover: What is Mediating Role of Cognitive Trust? MS Ashraf, M Ishfaq, J Ali, YA Sandhu Competitive Education Research Journal 2 (3), 109-123, 2021 | 3 | 2021 |
| Moderating Role of Muslim Religiosity and Collectivism among Sight Cues, CSR and Costumer Loyalty through Corporate Image in Islamic Banks M Nawaz, MS Ashraf, M Amin, N Talha GISRAS Journal of Management & Islamic Finance (GJMIF) 1 (2), 2021 | 2 | 2021 |
| Impact of Asset Quality on Financial Stability of Islamic Banks in Pakistan: A Moderating Role of Corporate Image MS Ashraf, FA Sulehri Bulletin of Business and Economics (BBE) 12 (3), 268-277, 2023 | 1 | 2023 |
| Foreign exchange markets, behavior of options volatility and bid-ask spread around macroeconomic announcements M Ishfaq, MU Arshad, MK Durrani, MS Ashraf, A Qammar Cogent Economics & Finance 10 (1), 2095772, 2022 | 1 | 2022 |
| Role of CRM components in creation of Costumer Loyalty in Islamic Banks: examining the moderating effect of Muslim Religiosity MS Ashraf, M Nawaz, MK Durrani, U Farooq PalArch's Journal of Archaeology of Egypt/Egyptology 17 (11), 205-228, 2020 | 1 | 2020 |
| Purchase Intention and Customer Loyalty: Examining Moderating Role of Trust A Imran, MK Durrani, M Ishfaq, MS Ashraf Ilkogretim Online-Elementary Education Online 19 (3), 2386-2396, 2020 | 1 | 2020 |
Che Azlan TaibAssoc. Prof, School of Technology Management and Logistics, Universiti Utara MalaysiaVerified email at uum.edu.my
