| Marketing pricing strategy as part of competitive advantage retailers R Bačík, R Štefko, J Gburová Editorial Board 9 (4), 602, 2014 | 17 | 2014 |
| Perception of tourist destination brand J Gburova, D Matusikova, E Benkova Економічний часопис-ХХІ, 20-23, 2015 | 12 | 2015 |
| Social media, corporate website and its impact on consumer purchasing decisions R BACIK, B GAVUROVA, J GBUROVA Journal of Applied Economic Sciences 12 (5), 1312-1318, 2017 | 9 | 2017 |
| Internet and Its Influence on the Consumer Behavior of Slovak Consumer R Bačík, J Gburová Vision 2020: Innovation management, development sustainability, and …, 2020 | 7 | 2020 |
| Tourism as important regional development factor (on the example of the chosen region in Slovak Republic) J Gburova, D Matusikova Економічний часопис-ХХІ, 102-105, 2014 | 7 | 2014 |
| The effectiveness of advertising in relation to the personality of the consumer Z Birknerová, R Bačík, J Gburová Journal of Finance and Economics 1 (2), 17-21, 2013 | 7 | 2013 |
| Marketingová komunikácia v maloobchode J Gburová, M Marchevská Prešov: Bookman, sro, 2016 | 6 | 2016 |
| Political marketing: impact of public relations on the change in voter behaviour of consumers (voters) R Bacik, B Gavurova, J Gburova Marketing i menedžment innovacij, 40-48, 2021 | 5 | 2021 |
| Marketing naSej súcasnosti R Stefko, P Dorcak, R Bacík, M Ferencova, J Gburova, R Keruľ, F Pollak, ... PreSov: Bookman, 2013 | 5 | 2013 |
| Price and Discounts as Dominant Factors of a Marketing Mix Acting on the Purchasing Decision of a Slovak Consumer. R BACIK, J GBUROVA, B MIKULA Journal of Applied Economic Sciences 13 (3), 2018 | 4 | 2018 |
| Impact of the selected economic factors and advertising on Slovak consumer buying behavior R Štefko, R Bacik, J Gburova Interdisciplinary Behavior and Social Sciences: Proceedings of the 3rd …, 2014 | 4 | 2014 |
| Online shops and online shopping from the point of view of the Slovak consumer J Gburova, R Fedorko Economic And Social Development: Book Of Proceedings, 134-140, 2018 | 3 | 2018 |
| Pricing policy and marketing strategies as a part of competitive advantage of retails stores in the Slovak Republic J Gburová, R Stefko, R Bacik Polish Journal of Management Studies 8, 73--81, 2013 | 3 | 2013 |
| Impact of economic recession on retail pricing policy and consumer in Slovak republic R Bačík, J Gburová GRANT journal, 7-9, 2012 | 3 | 2012 |
| Quality Management System as a Non-Financial Indicator in Tourism Enterprises. TD Vargová, P GALLO, D Matušíková, M Švedová, J Gburová Quality-Access to Success 21 (176), 2020 | 2 | 2020 |
| Pôsobenie vybraných nástrojov komunikačného mixu na spotrebiteľa v oblasti maloobchodu J Gburova, K Obšatnikova J. Glob. Sci 3, 1-7, 2018 | 2 | 2018 |
| Faktory ovplyvňujúce spotrebiteľské správanie J GBUROVÁ, PDK Obšatníková Prešovská univerzita v Prešove, ISSN, 2017 | 2 | 2017 |
| Faktory ovplyvňujúce nákupné rozhodovanie spotrebiteľa pri online nákupe J Gburova J. Glob. Sci 2, 1-6, 2017 | 2 | 2017 |
| Marketing Pricing Strategies Used by The Branches of Chain Stores R Stefko, J Gburová, J Jurková Journal of Advanced Studies in Finance 2 (2 (4)), 21, 2011 | 2 | 2011 |
| Product Policy and Neuromarketing in The Context of Slovak Consumer T PETHÖ, R ŠTEFKO, J GBUROVÁ | 1 | 2021 |
