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Maria AvelloUniversidad Complutense de MadridVerified email at ucm.es
Roberto Manzano AntónProfesor de Marketing. Universidad Complutense. MadridVerified email at ccee.ucm.es
JOAQUIN SANCHEZ HERRERAProfessor of Marketing and AdvertisingVerified email at ucm.es
Diana Gavilan, Ph.D. (orcid 0000-000...Senior Lecturer / Profesor Titular de Marketing (Universidad Complutense de Madrid)Verified email at ucm.es
Carmen ValorICADE; Universidad Pontificia Comillas; Instituto de Investigación TecnológicaVerified email at comillas.edu
TERESA PINTADO BLANCOUniversidad Complutense de MadridVerified email at ucm.es
Lorena RondaProfesora de Marketing en Universidad de DeustoVerified email at deusto.es
Henning BreuerUXBerlin Innovation Consulting & University of Applied Sciences of Media, Communication and ManagementVerified email at uxberlin.com
Elena M Gimenez FernandezDepartment of Business Administration, Universidad Pablo de OlavideVerified email at upo.es
MERCEDES MARTOS-PARTALProfesora Catedrática de Marketing, IME, Universidad de SalamancaVerified email at usal.es
Michael HaenleinProfessor of Marketing, ESCP Business School and University of Liverpool Management SchoolVerified email at escp.eu
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Carmen Abril ORCID- 0000-0003-1595-5195
Other namesORCID- 0000-0003-1595-5195
Professor of Marketing . Complutense University of Madrid
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