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| Malaysian coffee culture: attributes considered to purchase coffee beverages FA Rahim, GP Jin, CL Fong Journal of Marketing Advances and Practices 1 (1), 50-62, 2019 | 13 | 2019 |
| Malaysia Generation Y's Perceptions and Attitudes towards Multilevel Marketing (MLM) Career Option GM Tay, PJ Goh Journal of Humanities, Language, Culture and Business (HLCB) 2 (8), 162-171, 2018 | 10 | 2018 |
| Malaysian young travellers’ online purchase intention of travel products GP Jin, FA Rahim, CL Fong, TL Cheng Journal of Marketing Advances and Practices 2 (1), 1-12, 2020 | 9 | 2020 |
| Swipe at first sight: The continuous intention to use dating apps in Malaysia KB Balan, FA Rahim, ZA Zulfakar, GP Jin, MK Chelliah CoMBInES-Conference on Management, Business, Innovation, Education and …, 2021 | 7 | 2021 |
| Goh., Cham, Tat, Huei., Alexander, Guan, Meng, Tay.(2017). Consumer's Perception towards the implementation of Goods and Services Tax (GST) in Malaysia: A Review Paper J Poh Journal of Global Business and Social Entrepreneurship 1 (4), 17-23, 0 | 2 | |
| CONSUMER PERCEPTION AND ACCEPTANCE TOWARDS THE IMPLEMENTATION OF GOODS AND SERVICES TAX (GST) IN MALAYSIA PJ Goh, TH Cham, T Guan Meng 6th International Conference on Global Social Entrepreneurship (Kota Bharu …, 0 | | |
