| The perceived value of social media marketing: An empirical study of online word-of-mouth in Saudi Arabian context AS Ajina Entrepreneurship and Sustainability Issues 6 (3), 1512, 2019 | 140 | 2019 |
| The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia AS Ajina, A Japutra, B Nguyen, SF Syed Alwi, AH Al-Hajla Asia Pacific Journal of Marketing and Logistics 31 (3), 691-713, 2019 | 62 | 2019 |
| Enhancing brand value using corporate social responsibility initiatives: Evidence from financial services brands in Saudi Arabia AS Ajina, S Roy, B Nguyen, A Japutra, AH Al-Hajla Qualitative Market Research: An International Journal 23 (4), 575-602, 2020 | 37 | 2020 |
| The role of content marketing in enhancing customer loyalty: an empirical study on private hospitals in Saudi Arabia AS Ajina Innovative Marketing 15 (3), 71-84, 2019 | 30 | 2019 |
| The role of social media engagement in influencing customer loyalty in Saudi banking industry AS Ajina International Review of Management and Marketing 9 (3), 87-92, 2019 | 29 | 2019 |
| Predicting customers' online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors A Ajina Management Science Letters 9 (10), 1553-1566, 2019 | 24 | 2019 |
| Buy now or regret later: social media-induced panic buying of medical supplies during COVID-19 H Parveen, A Ajina, N Habbas, MAS Al-Faryan, A Habbas Innovative Marketing 18 (3), 197-206, 2022 | 13 | 2022 |
| Egyptian intra agriculture trade with GAFTA members: Reilly’s law of retail gravitation and marketing effects TT Alkhateeb, AS Ajina, S George, H Mahmood International Journal of Economic Research 14 (9), 137-147, 2017 | 11 | 2017 |
| The effect of mobile-wallet service dimensions on customer satisfaction and loyalty: An empirical study AS Ajina, JMM Joudeh, NN Ali, AM Zamil, TN Hashem Cogent Business & Management 10 (2), 2229544, 2023 | 8 | 2023 |
| Are men from mars, women from venus? Examining gender differences of consumers towards mobile-wallet adoption during pandemic AS Ajina, HMU Javed, S Ali, AMA Zamil Cogent Business & Management 10 (1), 2178093, 2023 | 6 | 2023 |
| Fake or Fact News? Investigating Users’ Online Fake News Sharing Behavior: The Moderating Role of Social Networking Sites (SNS) Dependency AS Ajina, HMU Javed, S Ali, AMA Zamil International Journal of Human–Computer Interaction, 1-15, 2023 | 4 | 2023 |
| Decoding the dilemma of consumer food over-ordering in restaurants: An augmented theory of planned behavior model investigation F Zheng, C Zhao, AS Ajina, P Poulova Sustainability 15 (11), 8735, 2023 | 1 | 2023 |
| Marketability dimensions of university graduates for various professions in Saudi Arabia: a study of Alkharj Governorate AS Ajina, TTY Alkhateeb, S George Test Engineering & Management 82, 3321-3330, 2020 | 1 | 2020 |
| The Role of CSR Perception in Consumer Behaviour: The Influence of Perceived Value in Saudi Banking Industry AS Ajina University of Hull, 2015 | 1 | 2015 |
| The perception of socially responsible banking: how the perception of CSR Influencesloyalty via value creation AS Ajina The Business & Management Review 5 (1), 10, 2014 | | 2014 |
| Exploring the Factors that Determine a Corporate Socially Responsible (CSR) Bank in Saudi Arabian (SA) Banking Context AS Ajina, D Harness | | |
Arnold JaputraUniversity of Western AustraliaVerified email at uwa.edu.au
