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Cesar Salazar Olarte
Cesar Salazar Olarte
Investigador del Comportamiento
Verified email at unileon.es - Homepage
Title
Cited by
Cited by
Year
La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático
CS Olarte
Universidad & Empresa 21 (21), 143 166, 2011
69*2011
La pupilometría y el eye tracking como herramientas del neuromarketing
CAS Olarte
Vivat Academia, 227-243, 2021
72021
Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach
C Salazar
REVISTA UNIVERSIDAD EMPRESA 13 (21), 143-166, 2011
72011
The Asymmetry of the Brain and the Choice of Purchase: An Application of Electroencephalography–EEG Evidence on Consumer Neuroscience Tests
CS Olarte
The Asymmetry of the Brain and the Choice of Purchase: An Application of …, 2017
12017
The Asymmetry of the Brain and the Choice of Purchase: An Application of Electroencephalography–EEG Evidence on Consumer Neuroscience Tests
CAS Olarte
International Journal of Economic Behavior and Organization 5 (6), 143-148, 2017
12017
Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach
C Salazar
Universidad del Rosario, 2012
12012
Pupillometry and Eye-Tracking in Product Evaluations: The Medical Doctor's Prescription
C Salazar
2020
THE EYE TRACKING AS A TOOL BRAND IN FRONT OF THE MODEL BESC (BRAND ENGAGEMENT SELF CONCEPT): COMPARATIVE ANALYSIS BETWEEN TWO COUNTRIES COLOMBIA AND EL SALVADOR
CS Olarte
International Journal of Information Research and Review 5 (2), 6, 2018
2018
Modelo para determinar el nivel de adopción y operatividad del marketing de relaciones: caso de empresas colombianas
CAS Olarte
Universidad de León, 2014
2014
Modelo para determinar el nivel de adopción y operatividad del marketing de relaciones: caso de empresas colombianas
CA Salazar Olarte
LA PUPILOMETRIA Y EL EYE-TRACKING EN EVALUACIONES DE PRODUCTO: La decisión de prescripción de los médicos.
CS Olarte
BRAND ENGAGEMENT Y EL EYETRACKING PARA PROFUNDIZAR EN EL ENTEDIMIENTO DEL CONUSMIDOR: COMPARANDO DOS PAÍSES COLOMBIA Y EL SALVADOR
CS OLARTE
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Articles 1–12