La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático CS Olarte Universidad & Empresa 21 (21), 143 166, 2011 | 69* | 2011 |
La pupilometría y el eye tracking como herramientas del neuromarketing CAS Olarte Vivat Academia, 227-243, 2021 | 7 | 2021 |
Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach C Salazar REVISTA UNIVERSIDAD EMPRESA 13 (21), 143-166, 2011 | 7 | 2011 |
The Asymmetry of the Brain and the Choice of Purchase: An Application of Electroencephalography–EEG Evidence on Consumer Neuroscience Tests CS Olarte The Asymmetry of the Brain and the Choice of Purchase: An Application of …, 2017 | 1 | 2017 |
The Asymmetry of the Brain and the Choice of Purchase: An Application of Electroencephalography–EEG Evidence on Consumer Neuroscience Tests CAS Olarte International Journal of Economic Behavior and Organization 5 (6), 143-148, 2017 | 1 | 2017 |
Consumer Neuroscience as a reserach issue, concepts and applications. A paradigmatic approach C Salazar Universidad del Rosario, 2012 | 1 | 2012 |
Pupillometry and Eye-Tracking in Product Evaluations: The Medical Doctor's Prescription C Salazar | | 2020 |
THE EYE TRACKING AS A TOOL BRAND IN FRONT OF THE MODEL BESC (BRAND ENGAGEMENT SELF CONCEPT): COMPARATIVE ANALYSIS BETWEEN TWO COUNTRIES COLOMBIA AND EL SALVADOR CS Olarte International Journal of Information Research and Review 5 (2), 6, 2018 | | 2018 |
Modelo para determinar el nivel de adopción y operatividad del marketing de relaciones: caso de empresas colombianas CAS Olarte Universidad de León, 2014 | | 2014 |
Modelo para determinar el nivel de adopción y operatividad del marketing de relaciones: caso de empresas colombianas CA Salazar Olarte | | |
LA PUPILOMETRIA Y EL EYE-TRACKING EN EVALUACIONES DE PRODUCTO: La decisión de prescripción de los médicos. CS Olarte | | |
BRAND ENGAGEMENT Y EL EYETRACKING PARA PROFUNDIZAR EN EL ENTEDIMIENTO DEL CONUSMIDOR: COMPARANDO DOS PAÍSES COLOMBIA Y EL SALVADOR CS OLARTE | | |