| # SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption BA Mertz, A Hass, KC Anderson, T Kaskela, LJ Zmich Journal of Consumer Behaviour 23 (2), 321-335, 2024 | 2 | 2024 |
| Dignity in the workplace: a frontline service employee perspective BA Mertz, JA Locander, BW Brown, WB Locander Journal of Marketing Theory and Practice, 1-16, 2023 | 2 | 2023 |
| The study of different factors affecting salesperson deviance: An abstract D Amyx, B Alford, LJ Zmich, J Amyx, B Mertz, C Sumlin Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| What happens when social media influencers lie? Authenticity and human brands: An abstract LJ Zmich, B Mertz, C Sumlin, J Moulard Academy of Marketing Science Annual Conference, 525-526, 2020 | 1 | 2020 |
| Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension KC Anderson, LJ Zmich, BA Mertz, A Hass Journal of Macromarketing 44 (1), 224-238, 2024 | | 2024 |
| Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An Abstract MM Koskie, BB Beck, LJ Zmich, BA Mertz Academy of Marketing Science Annual Conference, 149-150, 2022 | | 2022 |
| Social Media Usage: Implications on Consumer Well-Being and Maladaptive Behavior B Mertz | | 2022 |
Louis J. ZmichUniversity of TampaVerified email at ut.edu
