| Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin International Journal of Advertising 41 (1), 78-100, 2022 | 168 | 2022 |
| How 360-degree video influences content perceptions and environmental behavior: The moderating effect of environmental self-efficacy J Oh, S Sudarshan, E Jin, S Nah, N Yu Science Communication 42 (4), 423-453, 2020 | 52 | 2020 |
| Can liking, commenting, and sharing enhance persuasion? The interaction effect between modality interactivity and agency affordances on smokers’ quitting intentions J Oh, H Kang, S Sudarshan, JA Lee Health communication 35 (13), 1593-1604, 2020 | 15 | 2020 |
| Does 360-degree video enhance engagement with global warming?: The mediating role of spatial presence and emotions J Oh, E Jin, S Sudarshan, S Nah, N Yu Environmental Communication 15 (6), 731-748, 2021 | 13 | 2021 |
| Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage D Murthy, S Sudarshan, JA Lee, C Ghosh, P Shah, WJ Xiao, I Arora, ... Big Data & Society 7 (2), 2053951720949564, 2020 | 9 | 2020 |
| Source interactivity enhances sense of community and reduces psychological reactance: Effects of the like button on smoking message evaluations and attitudes J Oh, GS Khoo, JA Lee, S Sudarshan Journal of Health Communication 26 (7), 501-513, 2021 | 6 | 2021 |
| Serendipity enhances user engagement and sociality perception: the combinatory effect of serendipitous movie suggestions and user motivations J Oh, S Sudarshan, JA Lee, N Yu Behaviour & Information Technology 41 (11), 2324-2341, 2022 | 3 | 2022 |
| Is your influence worth it?: an empirical model of Social Media Influencer Capital and its effect on influencer marketing S Sudarshan | | 2021 |
| EXPLORATION OF CONSUMERS'MOTIVES FOR FOLLOWING SOCIAL MEDIA INFLUENCERS ON INSTAGRAM AND THE ROLE OF MATERIALISM JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin American Academy of Advertising. Conference. Proceedings (Online), 104-104, 2021 | | 2021 |
| Understanding the meaning of emoji in mobile social payments: Exploring the use of mobile payments as hedonic versus utilitarian through skin tone modified emoji usage A Acker, C Unger, I Arora, WJ Xiao, P Shah, C Ghosh, JA Lee, ... | | 2020 |
| 32 Crisis communication and sport: the organization, the players, and the fans N Brown-Devlin, S Sudarshan Communication and Sport, 579, 0 | | |
