| Learning by doing: Using experiential projects in the undergraduate marketing strategy course NY Razzouk, V Seitz, E Rizkallah Marketing Education Review 13 (2), 35-41, 2003 | 136 | 2003 |
| Understanding student motivation: A key to retention in higher education EG Rizkallah, VA Seitz Scientific Annals of Economics and business 64 (1), 45-57, 2017 | 95 | 2017 |
| Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners V Seitz Journal of consumer Marketing 15 (1), 23-31, 1998 | 74 | 1998 |
| The importance of brand equity on purchasing consumer durables: an analysis of home air‐conditioning systems V Seitz, N Razzouk, DM Wells Journal of Consumer marketing 27 (3), 236-242, 2010 | 64 | 2010 |
| Advertising practices for self‐image projective products in the New Europe: A print advertising content analysis VA Seitz, JS Johar Journal of Consumer Marketing 10 (4), 15-26, 1993 | 62 | 1993 |
| What's important in choosing a primary care physician: an analysis of consumer response N Razzouk, V Seitz, JM Webb International Journal of Health Care Quality Assurance 17 (4), 205-211, 2004 | 58 | 2004 |
| The impact of perceived display completeness/incompleteness on shoppers’ in-store selection of merchandise: an empirical study NY Razzouk, V Seitz, V Kumar Journal of Retailing and Consumer Services 9 (1), 31-35, 2001 | 53 | 2001 |
| A comparison of consumer decision‐making behavior of married and cohabiting couples N Razzouk, V Seitz, K Prodigalidad Capo Journal of Consumer Marketing 24 (5), 264-274, 2007 | 42 | 2007 |
| The effectiveness of branded mobile apps on user’s brand attitudes and purchase intentions VA Seitz, NM Aldebasi Review of Economic and Business Studies 9 (1), 141-154, 2016 | 38 | 2016 |
| Faculty online competence and student affective engagement in online learning M Kordrostami, V Seitz Marketing Education Review 32 (3), 240-254, 2022 | 32 | 2022 |
| Direct response advertising in the US and European markets: a content analysis of fashion products V Seitz European Business Review 98 (5), 268-275, 1998 | 30 | 1998 |
| Consumer concerns regarding RFID privacy: an empirical study NY Razzouk, V Seitz, M Nicolaou Journal of Global Business and Technology 4 (1), 69, 2008 | 27 | 2008 |
| Banner advertising and consumer recall: An empirical study N Razzouk, VA Seitz Journal of Promotion Management 9 (1-2), 71-80, 2002 | 22 | 2002 |
| The acceptability of catalogs for apparel purchases VA Seitz, TK Massey JR Clothing and Textiles Research Journal 8 (4), 29-33, 1990 | 20 | 1990 |
| Celebrity endorsements in US and Thai magazines: A content analysis comparative assessment VA Seitz, N Razzouk, S Eamsobhan Journal of Promotion Management 13 (3-4), 383-398, 2007 | 19 | 2007 |
| CONTENT ANALYSIS OF WOMEN'S MAGAZINE ADVERTISING IN THAILAND: IMPLICATIONS FOR GLOBAL BRANDING. N Razzouk, V Seitz, S Vacharante Marketing Management Journal 13 (1), 2003 | 18 | 2003 |
| Market similarity and advertising standardization: a study of the UK, Germany and the USA VA Seitz, D Handojo Journal of Marketing Practice: Applied Marketing Science 3 (3), 171-183, 1997 | 17 | 1997 |
| Information needs of catalog consumers. V Seitz Journal of Home Economics 80 (4), 39-42, 1988 | 17 | 1988 |
| Clothing interest as an indicator of catalog use V Seitz Home economics research journal 16 (2), 120-126, 1987 | 17 | 1987 |
| Teaching retailing and merchandising: An experiential approach VA Seitz, N Razzouk Marketing Education Review 12 (1), 53-60, 2002 | 15 | 2002 |
Sari Silvanto, PhDAssistant Professor of Marketing, California State University, Dominguez HillsVerified email at csudh.edu
