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Ankit Anand
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Year
Future of retailer profitability: An organizing framework
V Kumar, A Anand, H Song
Journal of Retailing 93 (1), 96-119, 2017
3062017
Assessing the impact of customer concentration on initial public offering and balance sheet–based outcomes
AR Saboo, V Kumar, A Anand
Journal of Marketing 81 (6), 42-61, 2017
1122017
Assessing the relative impact of major sources of innovation on the brand equity of a firm
V Kumar, A Anand, N Nim
Innovation and Strategy 15, 99-142, 2018
22018
Empirical approaches for addressing endogeneity in B2B research
AR Saboo, A Anand
Handbook of Business-to-Business Marketing, 655-678, 2022
12022
Categorization of organizational reputation and subordinate organizations' global funding outcome: A higher education perspective
A Anand, V Kumar, A Lahiri
Industrial Marketing Management 116, 130-144, 2024
2024
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Articles 1–5