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Citations per year
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Cited by
All
Since 2019
Citations
421
367
h-index
2
2
i10-index
2
2
0
80
40
2017
2018
2019
2020
2021
2022
2023
2024
19
31
68
62
68
66
71
32
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Ankit Anand
Texas Tech University
Verified email at ttu.edu
Marketing Strategy
Marketing-Finance Interface
Articles
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Cited by
Cited by
Year
Future of retailer profitability: An organizing framework
V Kumar, A Anand, H Song
Journal of Retailing 93 (1), 96-119
, 2017
306
2017
Assessing the impact of customer concentration on initial public offering and balance sheet–based outcomes
AR Saboo, V Kumar, A Anand
Journal of Marketing 81 (6), 42-61
, 2017
112
2017
Assessing the relative impact of major sources of innovation on the brand equity of a firm
V Kumar, A Anand, N Nim
Innovation and Strategy 15, 99-142
, 2018
2
2018
Empirical approaches for addressing endogeneity in B2B research
AR Saboo, A Anand
Handbook of Business-to-Business Marketing, 655-678
, 2022
1
2022
Categorization of organizational reputation and subordinate organizations' global funding outcome: A higher education perspective
A Anand, V Kumar, A Lahiri
Industrial Marketing Management 116, 130-144
, 2024
2024
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