| Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards YB Limbu, BA Huhmann, B Xu Journal of Financial Services Marketing 17, 148-162, 2012 | 59 | 2012 |
| Does eWOM matter to brand extension? An examination of the impact of online reviews on brand extension evaluations X Liu, J Hu, B Xu Journal of Research in Interactive Marketing 11 (3), 232-245, 2017 | 53 | 2017 |
| Mobile Social Commerce: Current State and Future Directions Q Sun, X Bing Journal of Global Marketing 32 (5), 2019 | 37 | 2019 |
| Market Orientation and Its Measurement in Universities. M Niculescu, B Xu, GM Hampton, RT Peterson Administrative Issues Journal: Education, Practice, and Research 3 (2), n2, 2013 | 34 | 2013 |
| A competitive resource: consumer-perceived new-product creativity B Xu Journal of Product & Brand Management 29 (7), 999-1010, 2020 | 12 | 2020 |
| An empirical study on consumers’ view of new product creativity B Xu, RT Peterson Innovative Marketing 9 (1), 2013 | 7 | 2013 |
| The depiction of female models in sport television commercials in the United States by degree of slenderness: An appraisal RT Peterson, B Xu, Y Limbu Journal of Promotion Management 15 (1-2), 184-203, 2009 | 7 | 2009 |
| Applications of balance theory to faculty effectiveness: An assessment RT Peterson, YB Limbu, B Xu, S Fischbach Marketing Education Review 22 (2), 109-120, 2012 | 4 | 2012 |
| New Product Creativity Orientation: Consumers' View of New Product Creativtiy [sic] and Consumer Purchase Intention B Xu New Mexico State University, 2009 | 4 | 2009 |
| Small Business Employment of Seniors in Selling Positions: An Examination R Peterson, B Xu Journal of Applied Management and Entrepreneurship 15 (2), 100, 2010 | 1 | 2010 |
| The Influence of National Culture on New Product Creativity B Xu, Y Limbu, Z Ma, M Zhao Journal of Strategic Innovation and Sustainability 14 (5), 2019 | | 2019 |
| Integrating Social Media into Health-Care Marketing: An Abstract R Sun, B Xu Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| New Product Creativity Orientation: Conceptualization of Consumer’s View of New Product Creativty B Xu, RT Peterson Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
| An Empirical Study of the Moderate effects on the Relationship between New Product Creativity and Customer Purchase Bing Xu,Edward Chu, Jing Hu Direct/Interactive Marketing Research Summit, 2014 | | 2014 |
| The Impacts of Consumer Online Reviews on Brand Extension Evaluations Jing Hu,Xin Liu, Bing Xu Direct/Interactive Marketing Research Summit, 2013 | | 2013 |
| DISSIMILAR NEW PRODUCT PACE: PRODUCT CONTINGENCY EFFECTS B XU, D Hills, RT PETERSON, GM HAMPTON, Y LIMBU Marketing Management, 140, 2011 | | 2011 |
| The Relationship between Consumer Perceived New Product Creativity and Consumer Purchase Intention JH Bing Xu, Robin T. Peterson Society of Marketing Advances, 2010 | | 2010 |
| theory of consumer perceived new product creativity BXRT Peterson Academy of Marketing Science, 2009 | | 2009 |
| An empirical study on consumer perceived new product creativity RTP Bing Xu society of marketing advances, 2009 | | 2009 |
| Potential Effectiveness of Salesperson Mirroring and Empathy Training in Selling to Small Business: An Examination RT Peterson, B Xu, Y Limbu Small Business Institute Journal 3 (1), 2009 | | 2009 |
Yam LimbuProfessor of Marketing, Montclair State UniversityVerified email at montclair.edu
