| Deciding where to buy: Store choice behaviour of Indian shoppers PK Sinha, A Banerjee, DP Uniyal Vikalpa 27 (2), 13-28, 2002 | 167 | 2002 |
| Using observational research for behavioural segmentation of shoppers PK Sinha, DP Uniyal Journal of Retailing and Consumer Services 12 (1), 35-48, 2005 | 163 | 2005 |
| Investigating consumers’ green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence Y Joshi, DP Uniyal, D Sangroya Journal of Cleaner Production 328, 129638, 2021 | 89 | 2021 |
| Concept of a mall: Measuring attitude and perception of shoppers towards malls of Mumbai A Venkateswarulu, DP Uniyal Indian Retail Review 1 (1), 7-16, 2007 | 29 | 2007 |
| Using Observation Research for Segmenting Shoppers PK Sinha, DP Uniyal | 12 | 2004 |
| Segmenting shoppers on behavior PK Sinha, DP Uniyal International Journal of Retailing and Consumer Services 12 (1), 35-48, 2005 | 7 | 2005 |
| Point of purchase communication: role of information search, store benefit and shopping involvement DP Uniyal, PK Sinha IIMA Institutional Repository, 2009 | 6 | 2009 |
| Point of Purchase Communication: Role of Information Search DP Uniyal, PK Sinha Store Benefit, and Shopping Involvement, 2009 | 5 | 2009 |
| An exploratory approach to develop a new scale to measure the construct of shopping involvement DP Uniyal Journal for Global Business Advancement 5 (3), 209-225, 2012 | 3 | 2012 |
| An experimental study on the role of store benefit and information search by shoppers towards in-store communication DP Uniyal Journal for Global Business Advancement 4 (3), 242-259, 2011 | 3 | 2011 |
| A qualitative review of approaches for assessing service quality in banking and implications in the Chinese context S Kabiraj, DP Uniyal International Journal of Qualitative Research in Services 1 (1), 53-75, 2013 | 2 | 2013 |
| Measurement of Shopping Involvement: A scale development approach PK Sinha, DP Uniyal Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing, 189, 2007 | 2 | 2007 |
| Impact of store format on shopping involvement PK Sinha, DP Uniyal Indian Institute of Management, 2014 | 1 | 2014 |
| HOW SHOPPING INVOLVEMENT GETS IMPACTED BY STORE FORMAT? DP Uniyal, PK Sinha Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | | 2017 |
| A Coevolutionary Model as a Collaborative Mechanism for the Business Exchange in the High-technology Industrial Value Chain S Kabiraj, DP Uniyal Jindal Journal of Business Research 1 (2), 193-207, 2012 | | 2012 |
| The Path to Purchase During Shopping DP Uniyal, G Krishnaswamy eSocialSciences Working Papers, 2010 | | 2010 |
Deepak SangroyaIndian Institute of Technology, RoorkeeVerified email at iitr.ac.in
