| Charitable giving: Towards a model of donor behaviour A Sargeant Journal of marketing management 15 (4), 215-238, 1999 | 673 | 1999 |
| Marketing management for nonprofit organizations A Sargeant Oxford University Press, 1999 | 651 | 1999 |
| Perceptual determinants of nonprofit giving behavior A Sargeant, JB Ford, DC West Journal of business research 59 (2), 155-165, 2006 | 506 | 2006 |
| Gift giving: An interdisciplinary review A Sargeant, L Woodliffe International Journal of Nonprofit and Voluntary Sector Marketing 12 (4 …, 2007 | 383 | 2007 |
| Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior A Sargeant, S Lee Psychology & Marketing 21 (8), 613-635, 2004 | 381 | 2004 |
| Fundraising management: Analysis, planning and practice A Sargeant Routledge, 2014 | 357 | 2014 |
| Relationship fundraising: How to keep donors loyal A Sargeant Nonprofit Management and Leadership 12 (2), 177-192, 2001 | 341 | 2001 |
| Charitable organizations' storytelling influence on donors' emotions and intentions A Merchant, JB Ford, A Sargeant Journal of Business Research 63 (7), 754-762, 2010 | 301 | 2010 |
| Donor trust and relationship commitment in the UK charity sector: The impact on behavior A Sargeant, S Lee Nonprofit and Voluntary Sector Quarterly 33 (2), 185-202, 2004 | 300 | 2004 |
| Market versus societal orientation in the nonprofit context MN Liao, S Foreman, A Sargeant International Journal of Nonprofit and Voluntary Sector Marketing 6 (3), 254-268, 2001 | 279 | 2001 |
| Modelling internal communications in the financial services sector S Asif, A Sargeant European Journal of marketing 34 (3/4), 299-318, 2000 | 276 | 2000 |
| Building donor loyalty: The antecedents and role of commitment in the context of charity giving A Sargeant, L Woodliffe Journal of Nonprofit & Public Sector Marketing 18 (2), 47-68, 2007 | 253 | 2007 |
| Marketing w organizacjach non profit A Sargeant Oficyna Ekonomiczna, 2004 | 234 | 2004 |
| Fundraising principles and practice A Sargeant, J Shang John Wiley & Sons, 2010 | 232 | 2010 |
| Social marketing and sustainable tourism—is there a match? C Dinan, Postgraduate Student, A Sargeant, Lecturer in Marketing International Journal of Tourism Research 2 (1), 1-14, 2000 | 203 | 2000 |
| Improving public trust in the voluntary sector: An empirical analysis A Sargeant, S Lee International Journal of Nonprofit and Voluntary Sector Marketing 7 (1), 68-83, 2002 | 185 | 2002 |
| The nonprofit marketing landscape: guest editors' introduction to a special section R Bennett, A Sargeant Journal of Business research 58 (6), 797-805, 2005 | 182 | 2005 |
| Charity brand personality: The relationship with giving behavior A Sargeant, JB Ford, J Hudson Nonprofit and voluntary sector quarterly 37 (3), 468-491, 2008 | 179 | 2008 |
| Operationalizing the marketing concept in the nonprofit sector A Sargeant, S Foreman, MN Liao Journal of Nonprofit & Public Sector Marketing 10 (2), 41-65, 2002 | 170 | 2002 |
| Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits L Alfansi, A Sargeant International Journal of Bank Marketing 18 (2), 64-74, 2000 | 170 | 2000 |
