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Jennifer Brannon Barhorst, Ph.D.
Jennifer Brannon Barhorst, Ph.D.
Associate Professor of Marketing, College of Charleston
Verified email at cofc.edu - Homepage
Title
Cited by
Cited by
Year
Alexa, do voice assistants influence consumer brand engagement?–Examining the role of AI powered voice assistants in influencing consumer brand engagement
G McLean, K Osei-Frimpong, J Barhorst
Journal of Business Research 124, 312-328, 2021
1892021
Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
JB Barhorst, G McLean, E Shah, R Mack
Journal of Business Research 122, 423-436, 2021
1852021
‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
A Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ...
Computers in Human Behavior 128, 107126, 2022
1052022
Living the experience before you go... but did it meet expectations? The role of virtual reality during hotel bookings
G McLean, JB Barhorst
Journal of Travel Research 61 (6), 1233-1251, 2022
462022
Book review: Brand psychology: consumer perceptions, corporate reputations, by Jonathan Gabay
JB Barhorst
International Journal of Market Research 57 (5), 801-802, 2015
44*2015
Examining the influence of virtual reality tourism on consumers' subjective wellbeing
G McLean, M AlYahya, JB Barhorst, K Osei-Frimpong
Tourism Management Perspectives 46, 101088, 2023
142023
Negative tweets and their impact on likelihood to recommend
JB Barhorst, A Wilson, J Brooks
Journal of Business Research 117, 727-739, 2020
72020
Service encounter microblog word of mouth and its impact on firm reputation
JB Barhorst, A Wilson, GJ McLean, J Brooks
Journal of Services Marketing 34 (5), 717-733, 2020
62020
Everyday micro-influencers and their impact on corporate brand reputation
JB Barhorst, G McLean, J Brooks, A Wilson
21st ICIG Symposium, 2019
62019
Exploring the antecedents & consequences of augmented reality on brand experience–a longitudinal perspective
G McLean, JB Barhorst, E Shah, R Mack
Theory+ Practice in Marketing Conference, 2019
42019
Retweeting Brand Experiences: Factors Motivating Receivers to Proliferate Brand Image Disruptions
J Barhorst, A Wilson
Marketing Management Association Annual Spring Conference, 2017
32017
Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes
JB Barhorst, G McLean, N Krey, A Javornik, H Evanschitzky
Journal of Business Research 164, 113886, 2023
12023
Exploring mental time travel experiences and their influence on behavioral intentions and learning
JB Barhorst, N Krey, G McLean
Psychology & Marketing 40 (8), 1615-1633, 2023
12023
Augmented reality experiences: exploring psychological, cognitive, and sensory aspects
J Barhorst, G McLean, N Krey, H Evanschitzky, A Javornik
2021 Academy of Marketing Science Annual Conference: Celebrating the Past …, 2021
12021
Augmented Reality Brand Experiences (ARBEs): The Role of Imaginative Involvement & Episodic Memory in Fostering Brand Loyalty: An Abstract
JB Barhorst, G McLean, N Krey, H Evanschitzky
Academy of Marketing Science Annual Conference, 229-230, 2022
2022
Augmented reality experiences: exploring the sensory and cognitive aspects that foster brand loyalty
J Barhorst, G McLean, N Krey
Society for Marketing Advances, 2021
2021
Augmented Reality Brand Experiences: Exploring Psychological, Cognitive, and Sensory Aspects: An Abstract
JB Barhorst, G McLean, N Krey, H Evanschitzky, A Javornik
Academy of Marketing Science Annual Conference-World Marketing Congress, 427-428, 2021
2021
Factors Motivating Receivers to Engage with Negative Service Encounters Shared on Twitter
J Barhorst, A Wilson
11th SERVSIG 2020, High Tech and High Touch: The Future of Human Service …, 2020
2020
Exploring the Antecedents and Consequences of Augmented Reality on Brand Experiences - A Longitudinal Perspective
R Barhorst, J., McLean, G., Shah, E., & Mack
5th International ARVR Conference, 2019
2019
Retweeting service experiences: factors influencing receivers to proliferate brand image disruptions
J Barhorst, A Wilson
Frontiers in Service 2018, 2018
2018
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