| Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial FA Carrillat, AM O’Rourke, C Plourde Journal of Marketing Management 35 (13-14), 1193-1213, 2019 | 49 | 2019 |
| 40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis A Belli, AM O’Rourke, FA Carrillat, L Pupovac, V Melnyk, E Napolova Journal of the Academy of Marketing Science 50 (1), 147-173, 2022 | 42 | 2022 |
| Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position AM O’Rourke, FA Carrillat, PZ Wang Journal of Marketing Management 38 (3-4), 369-397, 2022 | 10 | 2022 |
| Mitigating implicit racial bias in tipping: when direct and indirect experience matters AM O’Rourke, A Belli, F Mathmann Journal of Consumer Marketing 40 (5), 609-621, 2023 | 1 | 2023 |
| Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance FS Jin, L Arango, AM O’Rourke, F Septianto Australasian Marketing Journal, 14413582241235414, 2024 | | 2024 |
| Digital Service Transformation: Pathways to human and economic wellbeing White Paper TW Andreassen, G Archibald, J Beekhuyzen, I Bongiovanni, E Brea, ... | | 2023 |
François A. CarrillatHEC MontréalVerified email at hec.ca
