| Defining event marketing as engagement-driven marketing communication R Setiawan, D Wibisono, MS Purwanegara Gadjah Mada International Journal of Business 24 (2), 151-177, 2022 | 17 | 2022 |
| Analisis Pengaruh Kegiatan Pemasaran terhadap Ekuitas Merek pada Consumer-convenience Goods R Setiawan, AZ Afiff Jurnal Manajemen Usahawan Indonesia, 2007 | 12 | 2007 |
| Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions A Almaida, I Nurqamar, R Setiawan, Y Yulianingsi Proceedings of the 1st International Conference on Economics, Management …, 2019 | 4 | 2019 |
| Pengaruh Strategi Komunikasi Pemasaran Terhadap Perilaku Pembelian Konsumen Di Matahari Departemen Store Mal Ratu Indah N Wulandari Naskah Publikasi Ekonomi Management Universitas Hasanudin, 2011 | 2 | 2011 |
| Analisis Pengaruh Kegiatan Pemasaran Terhadap Penguatan Ekuitas Merek (Studi Pada Consumer-Convenience Goods) R Setiawan Tesis S2, Pascasarjana Fakultas Ekonomi, Universitas Indonesia, 2006 | 2 | 2006 |
| Advertising, Perceived Value, Social Influence and Purchase Mangament A Almaida, R Setiawan, SK Ramadhani international Journal of Supply Chain Management 8 (5), 266-274, 2019 | 1 | 2019 |
