| The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt H Sadek, S Elwy, M Eldallal Journal of Business and Retail Management Research 12 (2), 2018 | 74 | 2018 |
| Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case H Sadek, A Youssef, A Ghoneim, P Tantawy Brunel University, 2012 | 58 | 2012 |
| Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective H Sadek, P Redding, P Tantawi Journal of Business and Retail Management Research 10 (1), 2015 | 27 | 2015 |
| The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case P Tantawi, H Sadek International Review on Public and Nonprofit Marketing 16 (2), 293-311, 2019 | 19 | 2019 |
| Customer brand engagement impact on brand satisfaction, loyalty, and trust in the online context. Egyptian Banking Sector H Sadek, H El Mehelmi Journal of Business and Retail Management Research 14 (3), 2020 | 16 | 2020 |
| The Effect of Green Brand Knowledge and Trust on Consumers’ Purchasing Intention: The Mediation Role of Attitude Towards Green Brands Egypt Case AR Sayed, NM El Saghier, HH Sadek مجلة جامعة الإسکندرية للعلوم الإدارية 58 (5), 61-101, 2021 | 9 | 2021 |
| Measuring the impact of personal selling on building bank brand equity: Egypt case H Sadek, P Tantawi, P Redding The Business & Management Review 7 (2), 76, 2016 | 8 | 2016 |
| Investigating the usage of social customer relationship management (SCRM) and its impact on firm performance in the mobile telecommunication services: Egypt case H El Mehelmi, H Sadek Journal of Business and Retail Management Research 13 (03), 2019 | 6 | 2019 |
| Measuring customer relationship management (CRM) and its relationship with customer satisfaction in the Egyptian banking sector H Sadek, P Tantawi International Trade & Academic Research Conference (ITARC) 1 (ISSN 2047-2862 …, 2011 | 6 | 2011 |
| Social Media Advertising Influence on Users' Responses: Egypt H Sadek Research Anthology on Social Media Advertising and Building Consumer …, 2022 | 4 | 2022 |
| Impact of Selected Marketing Communication Tools on Building Brand Equity: The Case of Egypt H Sadek, P Tantawi World 8 (1), 2017 | 2 | 2017 |
| The impact of marketing communication tools on building brand equity HH Sadek Cardiff Metropolitan University, 2015 | 2 | 2015 |
| Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector HH Sadek مجلة جامعة الإسکندرية للعلوم الإدارية 58 (5), 103-137, 2021 | 1 | 2021 |
| Influence of Innovation Capabilities and Customer Experience on Loyalty: Empirical Study in the Egyptian Private Hospitals N Samy Shafik, MA Ragheb, F Omar, HH Sadek المجلة العربية للإدارة, 1-14, 2024 | | 2024 |
| The Impact of Digital Marketing on Purchase Intention Via Perceived Value and Brand Experience during the Era of COVID-19 in the Telecommunication Sector SA Elnahrawy, HH Sadek, D Elsalmy مجلة جامعة الإسکندرية للعلوم الإدارية 60 (5), 239-257, 2023 | | 2023 |
| أثر استخدام الصف المقلوب في تنمية بعض مهارات القرن الواحد والعشرين في مادة الأحياء لدى طلاب الصف الأول الثانوي H Sadek مجلة کلية التربية. بورسعيد 28 (28), 582-616, 2019 | | 2019 |
| Ibrahim Elhedoudi Export Regional Manager–Faragalla Group MA Ragheb, H Sadek | | |
