| Fortifying small business performance sustainability in the era of Ir 4.0: E-marketing as a catalyst of competitive advantages and business performance S Sidek, MM Rosli, NAM Khadri, H Hasbolah, M Manshar, N Abidin Journal of Critical Reviews 7 (13), 2143-2155, 2020 | 20 | 2020 |
| Adventure tourism: A study of Tunku Abdul Rahman Park, Sabah N Hashim, BS Fatt, T Mohtar, Z Awang, RNR Omar, ENM Zain, M Mahshar, ... European Journal of Molecular and Clinical Medicine, 2020 | 11 | 2020 |
| Travel mobile technology applications and domestic tourist behavior: analyzing the reliability and validity of instruments NAAN Hashim, NA Bakar, MR Remeli, H Samengon, RNR Omar, ... IOP Conference Series: Materials Science and Engineering 993 (1), 012095, 2020 | 9 | 2020 |
| Factors influencing inclination towards agro-food entrepreneurship among Kelantan youth F Rosli, NM Hamzah Canadian Social Science 15 (5), 48-51, 2019 | 9 | 2019 |
| An exploration of the key factors affecting consumer buying behaviour of instant food products: A case study of Kota Bharu JY Liew, NSM Zain, DS Hashim, TA Bakar, M Mahshar, F Rosli IOP Conference Series: Earth and Environmental Science 756 (1), 012014, 2021 | 7 | 2021 |
| Investigating the effect of service quality on customer satisfaction case study: ride-hailing service in Malaysia WFW Zulkiffli, M Mahshar, NAAN Hashim, NIM Anuar, MZ Muhammad International Journal of Engineering Research and Technology, 2020 | 5 | 2020 |
| Galvanizing digital marketing implementation in small businesses S Sidek, H Hasbolah, NAM Khadri, M Mahshar, FA Abdullah, ... International Conference on Business and Technology, 201-219, 2021 | 4 | 2021 |
| Factors impinging fruit farmers adoption of organic farming practices in Johor, Malaysia TA Bakar, N Shukri, JY Liew, S Zakaria, M Mahshar, F Rosli IOP Conference Series: Earth and Environmental Science 756 (1), 012045, 2021 | 4 | 2021 |
| Participation towards Agro-Entrepreneur among RISDA rubber smallholders in Kelantan F Rosli, THST Abu, TNHBT Yusman, NM Hamzah, LJ Young, M Mahshar IOP Conference Series: Earth and Environmental Science 756 (1), 012026, 2021 | 4 | 2021 |
| Special tax scheme for Malaysia’s social enterprise: An incentive for public good SNM Radzi, SA Rahim, NR Zainol, Z Ariff, M Mansyar, RRR Daud International Conference on Business and Technology, 1032-1041, 2020 | 4 | 2020 |
| Motorsport Tourism: Synergy and Prospects AR Syarizal, N Ab Wahab, NM Raof, RRR Daud, M Mahshar Psychology and Education Journal, 2020 | 3 | 2020 |
| Factors Influencing Customers Purchase Intention in Online Shopping among Students at Universiti Malaysia Kelantan, City Campus RRR Daud, H Hasbolah, S Sidek, FA Abdullah, M Mahshar, NAM Khadri, ... Journal of Information System and Technology Management (JISTM), 2022 | 2 | 2022 |
| Online insurance purchase intention and behaviour among Chinese working adults N Hayat, NR Zainol, T Abir, A Al Mamun, AA Salameh, M Mahshar International Conference on Business and Technology, 341-362, 2021 | 1 | 2021 |
| Do Service Quality, Price, and Comfort Affect Consumer Satisfaction: The Study of Ride-Hailing Services in Malaysia WFW Zulkiffli, NAAN Hashim, M Mahshar, DB Simpong, NIM Anuar, ... The journal of contemporary issues in business and government 27 (2), 4562-4571, 2021 | 1 | 2021 |
| Salma Serunding: A Multi-Generation Family Business Legacy AA Razak, M Mahshar, H Hassan, MI Aziz International Journal of Entrepreneurship Case Study (IJECS) 1 (2), 2022 | | 2022 |
| Warisan kasih penyambung legasi M Mahshar Institut Sosial Malaysia, 2022 | | 2022 |
| THE GLASS WALL PHENOMENON IN MOTORSPORTS. SA Rahim, NA Wahab, RR Raja Daud, M Mahshar Ilkogretim Online 20 (5), 2021 | | 2021 |
| EXAMINING THE IMPACT OF WEBSITE QUALITY COMPONENTS TOWARDS CONTINUOUS-USE INTENTION. TB Al-bloush, NA Wahab, M Mahshar Ilkogretim Online 20 (5), 2021 | | 2021 |
| Does the Innovation Capability and Competency Affect the Innovation Performance of Malaysian’s SMES? FA Abdullah, NMN Muhammad, NIKAABINNIK HASHIM, ZKC Musa, ... | | 2021 |
| E-Learning as a Tool for Teaching and Learning in Higher Education RNR Omar, RC Aziz, N Hashim, NA Amri, M Zain, E Noreni, NF Azmi, ... Book Publisher International, 2021 | | 2021 |
Nik Alif Amri Nik HashimUniversiti Malaysia KelantanVerified email at umk.edu.my
