| Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan M Ali, CH Puah, N Ayob, SA Raza British Food Journal 122 (6), 2021-2043, 2020 | 96 | 2020 |
| Green intellectual capital, green HRM and green social identity toward sustainable environment: a new integrated framework for Islamic banks M Ali, CH Puah, A Ali, SA Raza, N Ayob International Journal of Manpower 43 (3), 614-638, 2022 | 90 | 2022 |
| The impact of tourism on the local economy in Malaysia S Puah, C. H., Jong, M. C., Ayob, N. & Ismail International Journal of Business and Management 13 (12), 147-152, 2018 | 66* | 2018 |
| AN EVALUATION OF SERVICE QUALITY FROM VISITORS'PERSPECTIVES: THE CASE OF NIAH NATIONAL PARK IN SARAWAK A Said, A Shuib, N Ayob, F Yaakub International Journal of Business and Society 14 (1), 61, 2013 | 56 | 2013 |
| Mediating effect of visitors’ event experiences in relation to event features and post-consumption behaviors N Ayob, NA Wahid, A Omar Journal of convention & event tourism 14 (3), 177-192, 2013 | 46 | 2013 |
| An Assessment of Service Quality in National Parks: A Case Study of Gunung Gading National Park, Sarawak. A Said, NEF Jaddil, N Ayob ICFAI Journal of Environmental Economics 7 (2), 2009 | 15 | 2009 |
| Service quality and customer satisfaction within festival and special event N Ayob, A Said | 12 | 2010 |
| An analysis of event tourism in Malaysia N Ayob ASEAN journal on hospitality and tourism 2 (2), 92-102, 2003 | 11 | 2003 |
| A MEASUREMENT MODEL OF EVENT EXPERIENCE WITHIN FESTIVALS AND SPECIAL EVENTS N Ayob, NA Wahid, A Omar 5th International Conference of the Asian Academy of Applied Business (AAAB), 2011 | 9 | 2011 |
| Perceptions of Muslim Travelers Toward Halal in South Korea SSN FAUZIHANA, N Ayob Trends in Undergraduate Research 3 (1), g9-16, 2020 | 7 | 2020 |
| Event tourism demand and selected macroeconomic variables: An econometrics view of the long-run and short-run relationships SAYI Yap, N Ayob, CH Puah International Journal of Business and Society 21 (1), 183-196, 2020 | 7 | 2020 |
| ATTRIBUTIONAL MODEL OF VISITORS’ EVENT EXPERIENCE IN FESTIVALS AND SPECIAL EVENTS N Ayob, NA Wahid, A Omar International Journal of Service Management and Sustainability 8 (1), 21-32, 2013 | 6 | 2013 |
| RESIDENTS’PERCEPTION AS KEY INPUT TO DESTINATION IMAGE FORMATION FOR RURAL TOURISM N Ayob, S Kichin International Journal of Service Management and Sustainability 1 (1), 48-57, 2016 | 5 | 2016 |
| THE INITIAL DEVELOPMENT OF RURAL TOURISM DESTINATION IMAGE FROM RESIDENTS’PERCEPTIONS S Kichin, N Ayob, J Kasuma Journal of Sustainability Science and Management 16 (5), 288-306, 2021 | 3 | 2021 |
| The growth and drivers of event tourism in Malaysia N Ayob, N. & Abdul-Wahid Consumption in Malaysia: Meeting of New Changes., 2016 | 3 | 2016 |
| Destination Image Perception Mediated by Experience Quality: The Case of Qingzhou as an Emerging Destination in China LP Guan, N Ayob, CH Puah, MA Arip, MC Jong Electronics 12 (4), 945, 2023 | 1 | 2023 |
| Advertising Appeals and Cultural Values of Video Advertising in Thailand SYP Cheryl, N AYOB Trends in Undergraduate Research 3 (1), g1-8, 2020 | 1 | 2020 |
| YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS. F Siali, WKL Lin, MMA Shakur, N Ayob Journal of Borneo-Kalimantan 2 (2), 2016 | 1 | 2016 |
| Experiential paradigm as a foundation in festival and special event setting N Ayob Academia Accelerating the World’s Research 8 (3), 2010 | 1 | 2010 |
| Event tourism in Sarawak: Temporal, spatial and thematic analysis N Ayob Proceeding of the Academic Tourism Symposium of the East Asia Inter-Regional …, 2004 | 1 | 2004 |
