Søren Askegaard
Søren Askegaard
Professor of marketing, UNiversity of Southern Denmark
Verified email at sam.sdu.dk
TitleCited byYear
The fire of desire: A multisited inquiry into consumer passion
RW Belk, G Ger, S Askegaard
Journal of consumer research 30 (3), 326-351, 2003
11702003
The glocalization of youth culture: The global youth segment as structures of common difference
D Kjeldgaard, S Askegaard
Journal of consumer research 33 (2), 231-247, 2006
5582006
Corporate identity and corporate image revisited-A semiotic perspective
L Thøger Christensen, S Askegaard
European journal of Marketing 35 (3/4), 292-315, 2001
5132001
Postassimilationist ethnic consumer research: Qualifications and extensions
S Askegaard, EJ Arnould, D Kjeldgaard
Journal of consumer research 32 (1), 160-170, 2005
5092005
Towards an epistemology of consumer culture theory: Phenomenology and the context of context
S Askegaard, JT Linnet
Marketing Theory 11 (4), 381-404, 2011
4652011
Konsumentenverhalten
MR Solomon, U Schulz
Pearson, 2013
2562013
Product-country images: towards a contextualized approach
S Askegaard, G Ger
ACR European Advances, 1998
2501998
Brands as a global ideoscape
S Askegaard
Brand culture, 96-106, 2006
1962006
The body consumed: Reflexivity and cosmetic surgery
S Askegaard, MC Gertsen, R Langer
Psychology & Marketing 19 (10), 793-812, 2002
1742002
The local and the global: exploring traits of homogeneity and heterogeneity in European food cultures
S Askegaard, TK Madsen
International Business Review 7 (6), 549-568, 1998
1601998
Here, there, and everywhere: place branding and gastronomical globalization in a macromarketing perspective
S Askegaard, D Kjeldgaard
Journal of Macromarketing 27 (2), 138-147, 2007
1212007
Consumer desire in three cultures: Results from projective research
RW Belk, G Ger, S Askegaard
ACR North American Advances, 1997
1121997
The missing streetcar named desire
RW Belk, G Ger, S Askegaard
The why of consumption, 98-119, 2000
932000
Metaphors of consumer desire
G Ger, RW Belk, S Askegaard
Advances in Consumer Research 23, 368-373, 1996
831996
European food cultures: An exploratory analysis of food related preferences and behaviour in European regions
S Askegaard, TK Madsen
MAPP, 1995
821995
Malls and the orchestration of the shopping experience in a historical perspective
FF Csaba, S Askegaard
ACR North American Advances, 1999
801999
Glocal yoga: Re-appropriation in the Indian consumptionscape
S Askegaard, GM Eckhardt
Marketing Theory 12 (1), 45-60, 2012
782012
Experiential nature of product-place images: Image as a narrative
G Ger, S Askegaard, A Christensen
ACR North American Advances, 1999
771999
Social discourses of healthy eating. A market segmentation approach
P Chrysochou, S Askegaard, KG Grunert, DB Kristensen
Appetite 55 (2), 288-297, 2010
712010
When Hershey met Betty: love, lust and co-branding
S Askegaard, A Bengtsson
Journal of Product & Brand Management 14 (5), 322-329, 2005
602005
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