| Trying to be attractive: Image building and identity formation in small industrial municipalities in Sweden SH Cassel Place Branding and Public Diplomacy 4, 102-114, 2008 | 84 | 2008 |
| Performing gender and rurality in Swedish farm tourism SH Cassel, K Pettersson Scandinavian journal of hospitality and tourism 15 (1-2), 138-151, 2015 | 74 | 2015 |
| Liminality in nature-based tourism experiences as mediated through social media E Conti, SH Cassel Liminality in tourism, 195-214, 2021 | 72 | 2021 |
| Women tourism entrepreneurs: doing gender on farms in Sweden K Pettersson, S Heldt Cassel Gender in Management: An International Journal 29 (8), 487-504, 2014 | 66 | 2014 |
| Willingness to commute long distance among job seekers in Dalarna, Sweden SH Cassel, Z Macuchova, N Rudholm, A Rydell Journal of transport geography 28, 49-55, 2013 | 64 | 2013 |
| Career paths and mobility in the Swedish hospitality sector SH Cassel, M Thulemark, T Duncan Tourism Geographies 20 (1), 29-48, 2018 | 58 | 2018 |
| World Heritage and tourism innovation: Institutional frameworks and local adaptation SH Cassel, A Pashkevich European Planning Studies 22 (8), 1625-1640, 2014 | 58 | 2014 |
| Performing identity and culture in Indigenous tourism–a study of Indigenous communities in Québec, Canada S Heldt Cassel, T Miranda Maureira Journal of Tourism and Cultural Change 15 (1), 1-14, 2017 | 56 | 2017 |
| Tourism employment and creative in-migrants M Thulemark, M Lundmark, S Heldt-Cassel Tourism, mobilities, and development in sparsely populated areas, 51-69, 2017 | 46 | 2017 |
| Immigrant entrepreneurs and potentials for path creating tourism development in rural Sweden KT Mattsson, SH Cassel Tourism Planning & Development 17 (4), 384-403, 2020 | 35 | 2020 |
| Platsmarknadsföring, regional image och jakten på attraktivitet S Heldt Cassel Studentlitteratur, 2008 | 34 | 2008 |
| Att tillaga en region: Den regionala maten i representationer och praktik: exemplet Skärgårdssmak S Heldt Cassel Uppsala universitet, Kulturgeografiska institutionen, 2003 | 33 | 2003 |
| Heritage tourism and inherited institutional structures: The case of Falun Great Copper Mountain SH Cassel, A Pashkevich Scandinavian Journal of Hospitality and Tourism 11 (1), 54-75, 2011 | 31 | 2011 |
| The dialogical relationship between spatial planning and place branding: Conceptualizing regionalization discourses in Sweden A Lucarelli, S Heldt Cassel European Planning Studies 28 (7), 1375-1392, 2020 | 29 | 2020 |
| Destination image in Uzbekistan–heritage of the Silk Road and nature experience as the core of an evolving Post Soviet identity K Fayzullaev, SH Cassel, D Brandt The Service Industries Journal 41 (7-8), 446-461, 2021 | 26 | 2021 |
| Deconstructing the indigenous in tourism. The production of indigeneity in tourism-oriented labelling and handicraft/souvenir development in Northern Europe ECH Keskitalo, H Schilar, S Heldt Cassel, A Pashkevich Current Issues in Tourism 24 (1), 16-32, 2021 | 23 | 2021 |
| Tourism development in the Russian Arctic: Reproducing or challenging hegemomic masculinities of the frontier? S Heldt Cassel, A Pashkevich Tourism Culture & Communication 18 (1), 67-80, 2018 | 17 | 2018 |
| Platsen som idé och turistprodukt: image som resurs och begränsning för turismutveckling S Heldt Cassel Studentlitteratur, 2007 | 15 | 2007 |
| Introduktion–: periferier och periferialisering S Stenbacka Svenska Sällskapet för Antropologi och Geografi, 2020 | 13 | 2020 |
| Branding Sami tourism: Practices of indigenous participation and place-making SH Cassel The Nordic wave in place branding, 139-152, 2019 | 10 | 2019 |
