| Corporate Social Responsibility: Whether or How? NC Smith California Management Review 45 (4), 52-76, 2003 | 1563 | 2003 |
| Why we boycott: Consumer motivations for boycott participation JG Klein, NC Smith, A John Journal of Marketing, 92-109, 2004 | 743 | 2004 |
| Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability NC Smith Routledge, 2014 | 612 | 2014 |
| Ethics and target marketing: The role of product harm and consumer vulnerability NC Smith, E Cooper-Martin The Journal of Marketing, 1-20, 1997 | 399 | 1997 |
| Social contracts and marketing ethics TW Dunfee, NC Smith, WT Ross Jr The Journal of Marketing, 14-32, 1999 | 394 | 1999 |
| Ethics in marketing NC Smith, JA Quelch | 301 | 1992 |
| Socially responsible distribution: distribution strategies for reaching the bottom of the pyramid S Vachani, NC Smith California Management Review 50 (2), 52-84, 2008 | 220 | 2008 |
| Marketing strategies for the ethics era NC Smith MIT Sloan Management Review 36 (4), 85, 1995 | 218 | 1995 |
| Corporate social responsibility: Not whether, but how NC Smith Center for Marketing Working Paper 3 (701), 1-35, 2003 | 210 | 2003 |
| Commercializing social interaction: The ethics of stealth marketing KD Martin, NC Smith Journal of Public Policy & Marketing 27 (1), 45-56, 2008 | 175 | 2008 |
| The new marketing myopia NC Smith, ME Drumwright, MC Gentile Journal of Public Policy & Marketing 29 (1), 4-11, 2010 | 171 | 2010 |
| The case study: a useful research method for information management NC Smith Journal of Information Technology 5 (3), 123-133, 1990 | 162 | 1990 |
| Consumers as drivers of corporate social responsibility NC Smith The Oxford Handbook of Corporate Social Responsibility, Oxford University …, 2008 | 158* | 2008 |
| Consumers as drivers of corporate responsibility NC Smith Centre for Marketing (Working Paper No. 07-103). London Business School. DOI 10, 2007 | 158 | 2007 |
| Choice without awareness: Ethical and policy implications of defaults NC Smith, DG Goldstein, EJ Johnson Journal of Public Policy & Marketing 32 (2), 159-172, 2013 | 150 | 2013 |
| Ethics and the Typology of Consumer Value NC Smith Consumer value: a framework for analysis and research, 147, 1999 | 147 | 1999 |
| Ethics and the typology of customer value NC Smith NA-Advances in Consumer Research Volume 23, 1996 | 147* | 1996 |
| A strategic approach to managing product recalls NC Smith, RJ Thomas, JA Quelch Harvard Business Review 74, 102-113, 1996 | 144* | 1996 |
| A strategic approach to managing product recalls. SN Craig, RJ Thomas Harvard Business Review 74 (5), 102-112, 1996 | 144 | 1996 |
| Why managers fail to do the right thing: An empirical study of unethical and illegal conduct NC Smith, SS Simpson, CY Huang Business Ethics Quarterly 17 (4), 633-667, 2007 | 136 | 2007 |
